Digital Marketing Executive

Our client is a creative and exciting furniture retailer with enormous ambitions. Whilst they’ve been operating under one main brand for a number of years, they are now looking to take the next steps both with their existing brand and also with a brand new one. This will hopefully allow them to transition from a small, loved brand into a household name and they are excited to bring in the right people to help facilitate that growth. Their product is extremely high quality but with accessible prices, and they are targeting the mid-market space.

They are now looking for a Senior Digital Marketing Executive to be based out of their offices close to Swindon with hybrid work options. As their digital marketing specialist, you will help support the team in the planning and execution of their digital marketing campaigns to drive customer acquisition through direct response channels such as PPC, SEO, Affiliates and Paid Social. Ideally the only thing you’ll love more than seeing revenues climb because of the actions you’ve taken is knowing it’s all been achieved at a brilliant return on ad spend.

Digital Marketing Executive – Responsibilities

• Lead the day-to-day implementation and optimisation of the digital strategy.

• Generate awareness, leads and sales whilst achieving optimal ROAS targets.

• Work closely with our acquisition agencies, particularly on PPC and affiliates to define campaigns and strategy that maximise sales.

• Identify trends and insights to optimise spend and performance based on weekly, monthly, and seasonal patterns.

• Report on weekly and monthly KPIs and present these to the senior management team

• Use attribution modelling to better build an understanding of our customer acquisition journey

Digital Marketing Executive – Required Skills

• Data-driven and experienced with tools such as Google Analytics, Google Ads, Bing and Webmaster.

• Experienced with working in an online environment, with hands-on experience across a number of digital channels.

• Able to demonstrate how you have effectively launched campaigns that deliver revenue within the confines of a target ROI.

• Highly analytical in your approach with an interest in numbers and commerciality.

• A strong communicator, capable of succinctly summarising your findings and results and proposing new actions and strategies

• Genuinely passionate about all things digital.

• A love of all things home, interiors or furniture would be an enormous plus.

This a great role to come in and add genuine value with your skillset. The company are growing and in line with that will come further career opportunities. They offer hybrid options, with an ideal split of 3 days office, 2 days home so that you get the chance to work with their amazing and collaborative teams.

Apply now to be considered for their Senior Digital Marketing Executive role and be part of their next exciting phase of growth.