Digital Marketing Executive

Come and join the UK's largest provider of complex care. We proudly employ over 4000+ people - no matter what your experience, we have jobs for everyone.

We'd like you to join us as a Digital Marketing Executive at Active Care Group.

You are a Digital Marketing Executive looking for more autonomy in your next role. You’ll likely have 2-3 years’ experience under your belt and you’re ready to take the next step in your career. As a go-getter who likes to get stuck in, you’re ready to support the Head of Marketing carry out a multitude of different initiatives and innovative campaigns across a variety of platforms to meet the needs of the business. You’ll have experience of creating a range of engaging content, from published articles, social media posts and adverts, to curating and creating website content that guides our patients and referrers to the information they need. Working across the full range of marketing channels, the ability to create compelling copy and call to actions for a variety of target audiences is paramount. This role will have a focus on owning our social media strategy, so you'll play a vital role in driving engagement to deliver our marketing communications strategy and build our digital presence. Using your strong research skills, you stay up to date with the latest healthcare and marketing trends to help inform strategic direction whilst monitoring competitors to help us stay at the forefront of the industry. You will also be a naturally proactive people person - someone who thrives on collaboration to achieve the best results, with the determination and know-how to get things done.

What you'll be working:

• 
  Working 5 days a week
• 37.5 Hrs per week
• Monday to Friday

This role will be a home working role, however, travel will be required to services within the Group and quarterly meetings.

What you'll be doing:

• Develop our social media strategy to drive engagement and build our digital presence making best use of Hootsuite.
  
• Create brand-aligned content for use across several platforms to support organic traffic growth using SEO best practices.
  
• Support the development and execution of campaigns to drive awareness, business development and candidate acquisition.
  
• Plan, design, and create coms to our client database using MailChimp.
  
• Assist in the management and maintenance of our portfolio of websites.
  
• Monitor campaigns and report regularly on performance.
  
• Research and analyse market trends, demographics, competitor services, footprint and pricing, and other relevant information to form marketing strategies.
  
• Work with the Marketing team to advance detailed marketing plans for all media channels and support the commercial and recruitment teams’ activities.

What you'll have:

Essential experience & skills

• • 2-3 years’ experience as a Digital Marketing Executive, Social Media Executive or a similar role •
  
• Marketing related degree • Strong communication, editing and writing skills with the ability to adopt our tone of voice •
  
• Ability to work independently with proficient time management skills •
  
• Experience using Microsoft Office 365, Google Analytics, Adobe Creative Suite, Hootsuite and Mailchimp
  
  

Desired experience •

• 
  Experience of working in the healthcare industry

We also want to ensure that individuals with disabilities are provided reasonable facilities to participate in job applications or interviews to perform essential job functions. To support this, we are a Disability Confident committed employer.

What to look forward to:

• 25 days holiday plus the bank holidays

• Your birthday day off!

• Holiday that increases with service!

• Retail & Restaurant Discounts

• Annual Colleague Awards

• Colleague referral scheme - earn a bonus of up to £1000 for referring someone you know!

• Wellbeing support and activities

• Career development and world class training

• Pension contribution

• Enhanced Sick Pay

• Enhanced Maternity Pay