Junior Digital PR Specialist
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Position Overview & Specifications
Digital PR Specialist
Up to 23K basic
Learn how to create attention-grabbing campaigns with a team of PR experts
We are looking for a Digital PR Specialist at both junior and midweight levels. You will work within Add People’s Digital PR team, delivering next-level link-building strategies for a varied digital client base.
Where do you fit in?
You will have a passion for building relationships with journalists and following the news cycle, looking for opportunities that you can jump on. You will be an avid consumer of news with excellent attention to detail.
This role will give you the opportunity to work on campaigns from start to finish, working independently and with other professionals in our team.
On top of your main outreach duties, you will also perform other SEO-focused tasks for your clients, such as creating interesting blog content and optimising their websites to target specific keywords.
We are dedicated to developing from within and there are a lot of opportunities for progression for the right candidate.
Typical Tasks
● Running email campaigns and creating outreach lists to gain top-tier coverage for your clients
● Writing press releases and pitches for your campaigns
● Newsjacking and providing quotes to journalists in different industries
● Sourcing and analysing data to create relatable stories
● Generating content ideas based on your clients’ strategies individually and within a team
● Writing varied and creative content for both link building and off-page SEO purposes
Required Skills
● Experience communicating with journalists and editors
● Some understanding of SEO and the value of link building
● The ability to write both creative and non-creative (such as service and category page) copy
● Some experience working with CMS such as WordPress
Desired Skills
● Experience with tools such as Ahrefs and Response Source
● An interest in building relationships with journalists and outlets
● HTML and CSS Skills
● Google Suite, Google Drive, Search Console, Analytics experience
Who are Add People?
Add People are built to serve small to medium-sized businesses. There are 6 million in the UK, that account for 60% of the employment of the nation. They are the lifeblood of the economy and we’ve been serving them since 2002.
But, they’re a diverse bunch …And we don’t discriminate, we put as much effort into growing their business online whether they’ve 1, or 101 employees.
With our team of over 200 digital marketing professionals and 4000 clients around the world, it’s our aim to help small businesses thrive.
Why work for Add People?
● Sociable working hours
● Healthcare scheme
● Contributory pension
● 30 days holiday which increases with service (includes BH’s)
● Sick pay
● On-site bar
● Cycle to work scheme
● Weekly pay
● Subsidised social events
● Regular incentives and rewards
● LGBTQ+ friendly workplace
● Age-inclusive
● Investors In People (IIP) Platinum
Job Types: Full-time, Permanent
Salary: Up to £23,000.00 per year
Benefits:
- Casual dress
- Company events
- Cycle to work scheme
- On-site parking
- Work from home
Schedule:
- Monday to Friday
- No weekends
Ability to commute/relocate:
- Altrincham, WA15 8AB: reliably commute or plan to relocate before starting work (required)
Experience:
- Public relations: 1 year (preferred)
Work Location: In person
Reference ID: JPR
Candidate Selection & Onboarding Process
Application & Resume Screening
Submit your tailored CV/Resume directly to the talent acquisition portal.
Technical & Competency Interviews
Virtual interviews with the hiring manager and multidisciplinary team.
Formal Offer & Benefits Negotiation
Written agreement outlining compensation, equity, retirement vesting, and relocation allowances.
Onboarding & Corporate Integration
Equipment provisioning, team orientation, and commencement of duties.
United Kingdom Right to Work & Skilled Worker Visa Guide
Employment in the United Kingdom requires legal Right to Work verified under the Home Office Points-Based Immigration System:
Sponsoring employers must hold an active Home Office A-rated Sponsor License and assign a valid Certificate of Sponsorship (CoS). Role must meet the general minimum salary threshold (£38,700) or occupation going rate.
Continuous employment under Skilled Worker status establishes eligibility for Indefinite Leave to Remain (ILR) after 5 continuous years, leading to British Citizenship.
Candidate Preparation Blueprint: Advertising & Public Relations
Based on transatlantic hiring benchmarks for Junior Digital PR Specialist roles across Add People's corporate sector, successful applicants typically excel across three core dimensions:
Demonstrated portfolio evidence, architecture/system design case studies, or validated professional certifications directly applicable to Advertising & Public Relations.
STAR method competency responses highlighting cross-functional leadership, conflict resolution, and delivering measurable enterprise ROI under tight timelines.
Total compensation expectation aligned within the benchmarked £23,000 - £23,000 bracket, including retirement vesting and health parity.
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