Demand Planning Analyst - Norwich (Full Time)
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Position Overview & Specifications
Customers are at the heart of everything we do, they ultimately fuel our business so we must always have them in mind to better understand how to evolve. Therefore, to achieve our ambition in inspiring everyone to get outdoors and enjoy an exceptional fishing experience, we are committing to be Europe’s first choice omni-channel fishing tackle destination, for all anglers regardless of experience or ability.
Job Purpose / Overview: With guidance from the Demand Planning Manager / Category Managers / Commercial Director, the Demand Analyst is responsible for planning the optimum intake of angling equipment (own-brand and third-party suppliers) to deliver business KPIs on revenue, margin and availability. Duties will include assessing the company needs based on range, inventory, projects and plans as well as the understanding of general sales and market trends within the industry. Ownership of own-brand demand planning and logistics is a requirement for the role. Through effective negotiation, networking and demand planning alongside the Category Managers, the Demand Analyst will help Angling Direct drive improvements in profits. Working with the Category Manager on tactical purchases, and communicating with suppliers on a continual basis, the Demand Analyst will be expected to work closely with other functional teams including the warehouse team, Finance and IT, plus other stakeholders, ensuring close collaboration across the business, and delivery of all KPIs. The Demand Analyst will develop an in-depth understanding of the market to ensure range metrics maintain, or enhance, Angling Direct’s best-in-class advantage.
Job Responsibilities:
- Raise / amend / close purchase orders as required to ensure range metrics are met
- In conjunction with the Category Managers, implement category strategy to deliver budgeted financial KPI’s
- Manage end-to-end logistics processes with own-brand suppliers to agreed timescales and financial targets
- Support the Category Managers, providing data insights for range management for full product lifecycle, including all NPD, range changes, promotional plans and clearance activity to agreed timescales
- With other departments, collaborate to deliver closing stock targets and improve cash flow
- Forecast levels of demand for products within the core range
- Keep a constant check on inventory levels and balance stock investment between third party suppliers and own-brand, in addition to core, non-core and discontinued SKUs
- Financial KPIs – delivery to targets and budgets (sales, margin, inventory, availability)
Key success metrics:
- Achieve target category revenues
- Category inventories ROI and closing stock targets
- Help drive accurate and efficient stock control
- Drive up stock-turn performance to agreed metrics
Required Qualifications & Experience:
- Excellent verbal and written communication skills
- Proficiency across higher-level MSExcel skills including pivot tables, what-if analysis and lookup functions
- Strong team working skills
- Previous experience in the management of trading margin, retail merchandise planning and supply chain management advantageous but not essential
- Strong numeracy and analytical skills including interpretation of business data and forecasting
- Strong ability to build and sustain trusted relationships
- Ability to prioritise and flex
Do you want to join a Company that’s innovative, dynamic and built on entrepreneurial spirit and enthusiasm, where you will receive competitive pay, support and encouragement to reach your full potential in a great working environment? If so, then apply now!
Candidate Selection & Onboarding Process
Application & Resume Screening
Submit your tailored CV/Resume directly to the talent acquisition portal.
Technical & Competency Interviews
Virtual interviews with the hiring manager and multidisciplinary team.
Formal Offer & Benefits Negotiation
Written agreement outlining compensation, equity, retirement vesting, and relocation allowances.
Onboarding & Corporate Integration
Equipment provisioning, team orientation, and commencement of duties.
United Kingdom Right to Work & Skilled Worker Visa Guide
Employment in the United Kingdom requires legal Right to Work verified under the Home Office Points-Based Immigration System:
Sponsoring employers must hold an active Home Office A-rated Sponsor License and assign a valid Certificate of Sponsorship (CoS). Role must meet the general minimum salary threshold (£38,700) or occupation going rate.
Continuous employment under Skilled Worker status establishes eligibility for Indefinite Leave to Remain (ILR) after 5 continuous years, leading to British Citizenship.
Candidate Preparation Blueprint: General
Based on transatlantic hiring benchmarks for Demand Planning Analyst - Norwich (Full Time) roles across Angling Direct's corporate sector, successful applicants typically excel across three core dimensions:
Demonstrated portfolio evidence, architecture/system design case studies, or validated professional certifications directly applicable to General.
STAR method competency responses highlighting cross-functional leadership, conflict resolution, and delivering measurable enterprise ROI under tight timelines.
Total compensation expectation aligned within the benchmarked £24,341 - £31,640 bracket, including retirement vesting and health parity.
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