Brand Manager - FMCG
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Position Overview & Specifications
A bit about us...
Here at Costa Coffee, our vision is to inspire the world to love great coffee. Weβre all about passion, energy and teamwork to serve uplifting moments to coffee fans globally. From our humble beginnings in 1971, weβre now the UKβs most loved coffee Brand. With the help of our Partners and the Coca Cola system our growth ambitions have no limits. Along with our much loved Stores, we now have propositions spanning Ready-to-Drink, Costa Express, FMCG and our leading B2B networks. Costa are pioneering the future of the coffee industry.
A bit about the role...
Reporting in to our Head of At Home, your role will be to drive the creation and launch of new global products and a wide range of marketing initiatives required to support the brand's value ambition. Key responsibilities will include (but not limited to):
- Lead & develop the Global packaging design renovations
- Develop & Launch Limited Editions
- Create Selling Story and activation toolkits for NPD / EPD
- Use data to deliver actionable insights for quarterly key market & competitor reviews
- Ownership of the budget, management, tracking and reporting to ensure projects are delivered on time and to budget
We want all of our Team Members to thrive and to grow here at Costa, this is why our values are so important to us, Passion, Courage, Trust, Warmth. Along with an ability to work with diverse teams we would look for you to bring the following to this role:
- Hands-on experience in Marketing, Innovation or Brand Management within FMCG
- Experience with analysing data and insights
- Experience leading innovation and packaging projects
- A deep-rooted passion for building brands
- A passion for food and drink (preferred)
- Highly collaborative spirit
- Fair and confident when presenting to senior stakeholders
Costa are on a growth journey like no other, more countries, more propositions, more opportunities for you to develop your career and work with some great teams. In addition, youβll benefit from
- BUPA Healthcare
- Costa Pension Scheme
- Bonus Scheme
- Up to 50% staff discount, including endless free coffee onsite at support office
- 25 days Holidays
Costa is made up of true experts, masters of their craft stretching their limits to whatβs possible. Itβs why we work so well remotely. We trust our teams and embrace technology to help us collaborate. And if needed, we have offices all over the world for those important connection points. Our remote working allows you to balance your work and personal life, while retaining Costaβs much-loved warmth and passion.
Candidate Selection & Onboarding Process
Application & Resume Screening
Submit your tailored CV/Resume directly to the talent acquisition portal.
Technical & Competency Interviews
Virtual interviews with the hiring manager and multidisciplinary team.
Formal Offer & Benefits Negotiation
Written agreement outlining compensation, equity, retirement vesting, and relocation allowances.
Onboarding & Corporate Integration
Equipment provisioning, team orientation, and commencement of duties.
United Kingdom Right to Work & Skilled Worker Visa Guide
Employment in the United Kingdom requires legal Right to Work verified under the Home Office Points-Based Immigration System:
Sponsoring employers must hold an active Home Office A-rated Sponsor License and assign a valid Certificate of Sponsorship (CoS). Role must meet the general minimum salary threshold (Β£38,700) or occupation going rate.
Continuous employment under Skilled Worker status establishes eligibility for Indefinite Leave to Remain (ILR) after 5 continuous years, leading to British Citizenship.
Candidate Preparation Blueprint: General
Based on transatlantic hiring benchmarks for Brand Manager - FMCG roles across Costa Limited's corporate sector, successful applicants typically excel across three core dimensions:
Demonstrated portfolio evidence, architecture/system design case studies, or validated professional certifications directly applicable to General.
STAR method competency responses highlighting cross-functional leadership, conflict resolution, and delivering measurable enterprise ROI under tight timelines.
Total compensation expectation aligned within the benchmarked Salary Disclosed on Application bracket, including retirement vesting and health parity.
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