Area Manager - Travel Retail (North)

AREA MANAGER – TRAVEL RETAIL (NORTH)
THIS POSITION WILL BE RESPONSIBLE FOR STORES IN AIRPORTS NORTH OF LONDON STANSTEAD, SCOTLAND, AND IRELAND

Coty is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skin care and body care. COTY is the global leader in fragrance and number three in color cosmetics. COTY’s products are sold in over 150 countries around the world. COTY and its brands are committed to range of social causes as well as seeking to minimize its impact on the environment. For additional information about Coty Inc., please visit www.coty.com .

ROLE SUMMARY

The Area Manager – Travel Retail is responsible for all sell-out duties pertaining to their assigned stores, with a main responsibility of growing retail sales & going after Market Share gain. The RS is the liaison between the stores and Coty management; instrumental in implementing the strategies of the company, assisting the KAM/ASM in managing the specified territory and accounts.

BENEFITS ON OFFER

Day off on your birthday

Access to My Coty Shop with fantastic discounts

Generous family and wellbeing support policies

Private medical scheme

Income protection

Personal leave policies

Maternity leave from 12 weeks-6 months

KEY ACCOUNTABILITIES

Maximize the sale of Coty products by developing a highly skilled and motivated Fragrance & Beauty Advisor Team

Establish monthly sales objectives by airport and individual targets

Follow-up and correct deviations from targets

Analyse sales methods and support teams to improve techniques

Propose and follow up incentive program to push sell out

Recruit permanent staff: Job search, interviews, applications, ID passes approve expenses, etc…Liaise with the local HR for all processes

Ensure Bas are fully equipped to best performed their job (merchandising, guidelines, marketing activities, minimum display quantities, visuals rights…)

Manage agencies relationship, recruit seasonal staff and promoters depending on the budget set by head office team and promotion plan in place

Coordinate working schedule for each airport according to peak times, flights, promotions, vacations, absences and shop regulations

Coach our Beauty Advisors on perfect store principles and sales technics

Help set up of trainings with regional training manager

Train Promoters and Retailer’s staff on of novelties and animations

Be LiveBeautyApp ambassador and spread usage together with best practices

Conduct personal BA reviews and ensure monthly team meeting

Ensure Perfect Store execution on our brands

Ensure the most qualitative representation of the brands on the shop floor as per head office guidelines (clean shelves, furniture and products, uniform, logos, visuals, planograms…)

Ensure testers, POSM, and GWP are in place and well maintained

Review distribution, assortment and merchandising in line with head office guidelines and customer agreement for non-branded space and generic spaces

Coordinate implementation of promotions, share pictures and feedback to head office team and on TRIP

Own local animation execution, define assortment and sales targets with Area Sales Manager, analyse results

Arrange and follow-up on decoration and furniture maintenance with contractor or retailers

Coty Local Ambassador: Develop good and supportive relationships with the clients (HQ and shop floor)

Influence local management to optimize plans on COTY portfolio:

Present and submit marketing plans and new products on time

Recommend increased level of stock according to opportunities, merchandising changes or new product introductions

Win secondary locations in the shop through local customer teams

Find and update Head office team on new or existing opportunities as well as refurbishments and new openings

Main contact for agencies to recruit and train promoters. Ensure agencies follows KPIs set by head office team

Market analysis

Monthly sales report for each account/shop (vs. budget and vs. PY) with explanation of main deviations

Store visit summary highlighting opportunities and help needed/next steps to KAM

TRIP reports in line with guidance on top airport & executive doors

Pricing and competing brands reports to help head office team understand market dynamic

Reports findings on promotion sales performance and innovation feedbacks (with pictures and sales results) and new launches to Area Manager

Analyse space and improve them via permanent call on shop and merchandising managers. Recommend major changes to the KAM.

KEY COMPETENCIES

Strong people skills: manager and leader to ensure success of the team

Good negotiation skills to develop strong relationship with retailer, agency and store team

Very organized to follow up on all BA admin part and ensure POs are raised on time and are in line with budget

Attention to details to ensure perfect store in place

Analytical skills to be able to review sales performance and propose strong recommendation

Effective communication