CRM Specialist
Career Integrity & Compliance Audit Report
This vacancy has been independently reviewed by the OppaJob Transatlantic Career Intelligence Desk to confirm authentic direct employer recruiting, verify compensation transparency, and eliminate applicant processing fees.
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Position Overview & Specifications
Are you passionate about technology, communication, student experience and data?
We are currently seeking experienced CRM Specialists (Salesforce Marketing Cloud) to join an already established team to fill multiple open CRM Specialist positions. You will be working across a range of CRM activities to support stretching student recruitment targets. Your day to day will involve the development and delivery of personalised ad-hoc CRM communications and a range of automated customer journeys at scale, utilising your strong skillset as a CRM/Marketing Cloud professional. You will achieve this by working in collaboration with other teams and stakeholders to brief, develop, steer and execute CRM activity across the end-to-end student recruitment journey – from initial enquiry, through to enrolment and beyond. You will be key in helping us to effectively communicate the USPs of our locations across our global audience, to support prospective students in making an informed choice to start, stay and succeed with us through clear and accurate CRM communications.
The role requires a minimum of 3 days a week on-site, at our Coventry Campus and Ryton Office.
- A discretionary bonus of up to 10%, based on performance against KPIs
- Annual salary increase based on individual performance
- Opportunity to be nominated to receive an Exceptional Performance Award if rated as exceptional performer by manager
- Automatic enrolment onto Aviva pension (up to 10% of salary)
- 30 days leave plus bank holidays.
- Access to BUPA private health insurance at a discounted rate
- Access to a variety of discounts and vouchers at major retailers
- Access to LinkedIn Learning for personal development.
Candidate Selection & Onboarding Process
Application & Resume Screening
Submit your tailored CV/Resume directly to the talent acquisition portal.
Technical & Competency Interviews
Virtual interviews with the hiring manager and multidisciplinary team.
Formal Offer & Benefits Negotiation
Written agreement outlining compensation, equity, retirement vesting, and relocation allowances.
Onboarding & Corporate Integration
Equipment provisioning, team orientation, and commencement of duties.
United Kingdom Right to Work & Skilled Worker Visa Guide
Employment in the United Kingdom requires legal Right to Work verified under the Home Office Points-Based Immigration System:
Sponsoring employers must hold an active Home Office A-rated Sponsor License and assign a valid Certificate of Sponsorship (CoS). Role must meet the general minimum salary threshold (£38,700) or occupation going rate.
Continuous employment under Skilled Worker status establishes eligibility for Indefinite Leave to Remain (ILR) after 5 continuous years, leading to British Citizenship.
Candidate Preparation Blueprint: Colleges & Universities
Based on transatlantic hiring benchmarks for CRM Specialist roles across Coventry University's corporate sector, successful applicants typically excel across three core dimensions:
Demonstrated portfolio evidence, architecture/system design case studies, or validated professional certifications directly applicable to Colleges & Universities.
STAR method competency responses highlighting cross-functional leadership, conflict resolution, and delivering measurable enterprise ROI under tight timelines.
Total compensation expectation aligned within the benchmarked £24,301 - £37,283 bracket, including retirement vesting and health parity.
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