Branch General Manager
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Position Overview & Specifications
It takes a whole lot of passion to be at the centre of what makes a house feel like home — and that’s just what we do at DFS. We’re the leading sofa retail specialist in the UK, helping people find a comfy seat on their great quality sofas since 1969.
We're a market leader in the UK because of one thing: our people. Our people made us who we are and will drive us into our ambitious future, together. We offer incredible opportunities to get stuck into fun and meaningful work as well as learn new skills — so you can really ‘find your thing’.
Are you ready to make yourself at DFS?
A bit about the role
As our Store Manager, you’ll bring your passion for great customer service to life, inspiring your colleagues to do the same. You’ll coach, mentor and champion your people to help them fulfil our customer’s needs and help make their houses feel like warm and welcoming homes.
A dab hand at organisation, you’ll manage shift patterns, conduct appraisals and take responsibility for the growth and revenue of your store. Sitting firmly in your team’s corner, you’ll help them reach their targets and get the most out of their work at DFS.
What we're looking for
As a Store Manager, you’ll be the face of your DFS store, taking responsibility to ensure that it’s not only a great place for our customers to come and find their perfect sofa, but also a great place for your team to work and build a fantastic career. So, we’re looking for Store Managers who have:
- An entrepreneurial, self-starter attitude
- Experience in leading and effectively managing a diverse team with a range of backgrounds and experiences
- Commercial awareness to help reach sales targets and drive store revenue growth
- An engaging and positive personality and a natural flair for connecting with both customers and teammates to make sure everyone has what they need
- A great attention to detail and organisational skills — you’ll be responsible for the smooth operation of the store, so these are essential
- The care and attention to coach and mentor your team members to make sure they feel supported and able to do their best work
We're in your corner
We want you to really feel at home at DFS, with the support you need to put passion into your work. This range of great DFS Group benefits is how we help:
- A huge 30% colleague discount, plus 15% friends & family discount across our Group (DFS, Sofology, Dwell)
- Holiday allowance – the time you need to rest and relax (and the longer you’re with us, the more time you’ll get!)
- Enhanced maternity, paternity and adoption leave to give you the time you need to settle in with your new family member
- Access to a range of high street & online discounts from: Sainsbury’s, ASOS, Currys PC World, IKEA, John Lewis and more.
- Discounted Gym and Cinema memberships to help you unwind
- Progression and Development opportunities to grow your skills
- Group Pension Scheme
- Group Sharesave Scheme
- Life Assurance & Company Sick Pay
Ready to make yourself at DFS? Click ‘Apply online’ now to fill in an application form — with you in our corner, we know we’ll do great things together.
[All roles are subject to satisfactory references and DBS check.]
We're an equal opportunities employer
We’re a family of individuals passionate about building a diverse and inclusive workplace. We love to celebrate and encourage our people to be their true selves. We do not discriminate based on race, religion, nationality, gender, sexual orientation, age, marital state, or disability status. Everyone is welcome!
Job Reference: DFS02854
Candidate Selection & Onboarding Process
Application & Resume Screening
Submit your tailored CV/Resume directly to the talent acquisition portal.
Technical & Competency Interviews
Virtual interviews with the hiring manager and multidisciplinary team.
Formal Offer & Benefits Negotiation
Written agreement outlining compensation, equity, retirement vesting, and relocation allowances.
Onboarding & Corporate Integration
Equipment provisioning, team orientation, and commencement of duties.
United Kingdom Right to Work & Skilled Worker Visa Guide
Employment in the United Kingdom requires legal Right to Work verified under the Home Office Points-Based Immigration System:
Sponsoring employers must hold an active Home Office A-rated Sponsor License and assign a valid Certificate of Sponsorship (CoS). Role must meet the general minimum salary threshold (£38,700) or occupation going rate.
Continuous employment under Skilled Worker status establishes eligibility for Indefinite Leave to Remain (ILR) after 5 continuous years, leading to British Citizenship.
Candidate Preparation Blueprint: Home Furniture & Housewares Stores
Based on transatlantic hiring benchmarks for Branch General Manager roles across DFS's corporate sector, successful applicants typically excel across three core dimensions:
Demonstrated portfolio evidence, architecture/system design case studies, or validated professional certifications directly applicable to Home Furniture & Housewares Stores.
STAR method competency responses highlighting cross-functional leadership, conflict resolution, and delivering measurable enterprise ROI under tight timelines.
Total compensation expectation aligned within the benchmarked £36,771 - £67,520 bracket, including retirement vesting and health parity.
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