Revenue Growth Manager (RGM) - Advanced Analytics & Category Futures

Job Description : ROLE DIMENSIONS As part of the GB Strategy and Transformation function, the GB Revenue Growth Management team is responsible for defining & designing the Category and Commercial Strategies across all categories and channels. They build the physical availability roadmap to achieve the GB performance ambition, anchored in category trends (near- and long-term), and occasion-based demand space development. In summary, working in lockstep with Brand Marketing, the Revenue Growth Management team build the commercial plan through the lens of sub-channels – the plan that drives what, where and how we execute. The team are decision makers on the sub-channel success models on pack, price, place and promo and are responsible for building medium- and long-term plans to achieve market share ambitions, drive net revenue maximisation and profitable growth. Additionally, this team are change agents to accelerate the delivery of GB strategy establishing data and technology as a competitive advantage, simplifying the organisation through radical liberation. This role operates as an integral part of this change agency and on setting the direction for the future. LEADERSHIP RESPONSIBILITIES This is a significant thought-leadership role with a senior stakeholder community. Core work includes:

• Curating a picture of success for store (physical and digital) and outlet by shopper mission and occasion, enabling target setting for availability, visibility, value (price & promotion) and persuasion for Diageo to win in the moments of choice in the future
• Identifying current and future value and volume pools through a robust and iterative category forecasting process through the lens of sub-categories, sub-channels (physical and digital) and price tiers
• Harnessing and systematising data to enable RGM decision-making at pace through Diageo’s Heartbeat reporting platform
• Partnering internally and externally with agencies on advanced analytics and trade promotion optimisation to deliver next gen RGM

PURPOSE OF ROLE Enable the realisation of Diageo GB’s futures agenda through a solid base of RGM analytics. Using advanced analytics (machine learning, AI) to curate and manage a credible forecast to identify future profit, volume and value pools upon which 3yr+ strategies will be based. KEY ACCOUNTABILITIES

• Predicting the future of consumption and retail trends, delivered through a rolling long-range category, channel and price tier forecast
• Align the business behind the assumptions that drive this forecast and ensure it is the jumping off point for annual commercial plan (year +1) and ongoing 5yr strat plans
• Leverage existing Diageo and external technology to consistently improve Diageo GB’s RGM capability in pursuit of next-gen RGM
• Work in close partnership with Diageo’s Heartbeat reporting platform developers to effect best in class RGM-levers reporting and deploy optimisations
• With the Head of RGM – Futures and Advanced Analytics, lead the development and deployment of Diageo’s promotional optimisation tool

REQUIRED SKILLS & EXPERIENCE

• 5+ years in FMCG analytics, within category, RGM, finance, insights, data science
• Experience as end-user (e.g. NAM, category manager) would be considered an asset
• Track record of developing and owning forecasts and driving consistent systemic improvements
• Significant experience in advanced Excel including PowerQuery
• Comprehensive understanding of data visualisation tools (e.g. PowerBI, Tableau)
• Track record of leading transformational business results
• Able to excel when dealing with ambiguity, complexity and working within a fast-paced and entrepreneurial matrix environment
• Ability to build and maintain genuine relationships based on mutual trust & respect, internally and externally
• Highly capable of bringing the outside in – partnering with agencies and taking a deep interest in market developments, taking inspiration from other categories or markets
• Deep personal accountability for great performance
• Strong end to end commercial FMCG understanding, alongside high levels of numerical acumen and attention to detail
• Comfortable deploying program initiatives internally, and happy to showcase Diageo at relevant industry forums

Above all, we’re looking for that rare blend of skills which distil complicated concepts into actionable insights for a broad user base, by driving adoption of data and technology to inform and expedite decision making Working with Us Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don’t let anything stop you from applying. Join us and you can also expect a highly competitive and flexible rewards and benefits package, including: Contemporary work life balance policies and wellbeing activities On site gym or subsidised gym membership Contributory pension scheme Comprehensive health insurance for you and your family On site nursery or vouchers Annual bonus of circa 15% of your base salary (dependent on performance) Share options 28 days’ vacation per annum Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity. We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings. From Arthur Guinness to Johnnie Walker, our business was founded on people of great character and in 250 years, nothing’s changed. We’re the world’s leading premium alcohol company. Our brands are industry icons. And our success is thanks to the strength of our people, in every role. It’s why we trust them with our legacy. And it’s why we reward them with the career-defining opportunities that they deserve. Our ambition is to create the best performing, most trusted and respected Consumer Products Company in the world. To achieve these, we need the world’s very best people. We're looking for people with creativity, boldness and a sense of purpose to take Diageo and our timeless, pioneering brands to the next level! Feel inspired? Then this may be the opportunity for you! #LI-Hybrid Worker Type : Regular Primary Location: 1HQ Additional Locations : Job Posting Start Date : 2023-05-19