Digital Mental Health Marketing Internship

About us

eMoodie.com

Company Mission Statement

eMoodie is a digital mental health start-up based in Edinburgh. Our mission is to combat the mental health epidemic unfolding around the world by ensuring that people have access to affordable and reliable mental health tools. We do this by pairing an individual’s self-reported symptoms with their smartphone sensing data in combination with AI-driven algorithms to determine their current problems and progress while engaging with digitally delivered therapeutics. Our solutions are aimed at giving individuals the tools they need, as early as possible, to effectively manage their mental health - thus preventing the deterioration of milder symptoms into clinical disorders. The mounting tide of mental health problems in our society is a key issue of our modern age and eMoodie is dedicated to helping flatten the mental health curve.

Product Overview

eMoodie has two products: a research platform called eMoodie Labs and a mental health app called eMoodie Minds. The current job overview would focus on the latter. eMoodie Minds is based on a unique approach to screening for mental health symptoms such that digital interventions can be targeted to the symptoms individuals are actually experiencing rather than providing generic advice - which is what standard digital mental health tools do. eMoodie Minds is currently in development and its initial version will focus on addressing employee stress and burnout amidst the increasing shift to remote working patterns brought about by the pandemic.

Typically, digital screening for mental health problems is achieved through self-report questionnaires, but there are many limitations to this approach including biases in one’s memory when reporting on emotionally salient events, and the fact that regular self-reported entries can become burdensome. To address this, eMoodie wants to focus on more objectively collected data. We plan to leverage vocal and facial expression data (e.g. through voice and video recordings), in combination with location and ECG data collected from smartwatches, to build Deep Learning AI models which can predict behavioural markers (e.g. sleep problems, affect, and anxiety) of mental health problems.

AI has greatly advanced diagnostics in the medical treatment of physical health problems, but has simply not been applied to mental health with the same rigour. eMoodie’s goal is to advance digital mental health screening and diagnostics so as to mitigate the harms caused by misdiagnosis and the lack of appropriate support that is rife in our health system.

Main responsibilities:

You will work under the guidance of the Senior Executive team and together with the design team, and will be responsible for:

The development of digital assets to be used in the promotion of the app to the targeted audience and relevant stakeholders; you’ll help firstly, concretise eMoodie’s marketing strategy (both digital and offline) by developing graphics and videos which will be used in the various campaigns, and, secondly, develop assets to educate stakeholders about eMoodie’s solution.

Contributing to management of social media accounts.

Managing blog.

You’ll gain hands-on experience in digital communication and marketing, invaluable experience in working in a start-up, fast-paced environment, and will have played a key role in getting eMoodie’s initial product to market by the end of 2023.

Person specification:

You are expected to:

• have a background in Digital Communications/Marketing
• have relevant experience in a similar environment or examples of relevant work (examples of copywriting and/or visual campaigns)
• to be able to communicate ideas in visual form either through sketches or moodboards in order to provide source material for the designers
• bring examples of market research and consequent marketing strategies you have contributed to/led with copywriting and creative inputs
• be able to work under pressure and conditions of uncertainty, and be proactive and versatile; as an early-stage start-up, we have to be able to respond to new opportunities rapidly, and as such, requirements can often change
• be accountable; always deliver what you commit to
• a successful honorary internship will translate into a future paid position

It will be a plus if you:

• Have experience building Wordpress
• Have experience in production management

Application:

• C.V.
• Create portfolio example (can provide one or more examples) based on (bring examples of market research and consequent marketing strategies you have contributed to/led with copywriting and creative inputs); can be submitted in file format of preference.

Job Types: Part-time, Internship
Contract length: 6 months
Part-time hours: 5-10 per week

Salary: £7.49-£10.42 per hour

Benefits:

• Company events
• Flexitime
• Work from home

Schedule:

• Flexitime

COVID-19 considerations:
N/A

Education:

• A-Level or equivalent (required)

Language:

• English (required)

Work Location: Remote

Application deadline: 30/04/2023
Reference ID: EMOODIE007