Marketing and Communications Freelancer

Marketing and Communications Freelance

Job Description April 2023

Job Title: Marketing and Communications Freelancer

Hours: 14 hours per week, including occasional evenings and weekends

Length: 6 months initially, with view to extend

Location: Flexible, with min. 2 fixed days per month worked on-site

Salary: £17-20 per hour, depending on experience (equivalent £30.9k-£36.4k per annum)

About the Organisation:

Based in London’s West End, Fitzrovia Community Centre (FCC) is a community hub which brings together local residents, businesses, public services, and community organisations to share skills, talents, and ideas. We provide high-quality, fully-accessible facilities on two floors, including a courtyard garden and a commercial- standard kitchen. Our garden is an oasis of calm in an area which suffers high traffic, pollution, and a lack of green space.

We aim to improve the quality of life of those who live, work, and study in Fitzrovia and surrounding areas.

We provide a range of health, educational, cultural, recreational, and social opportunities across many different audiences which strengthen social links and break down barriers within and between communities.

We support all members of the Fitzrovia community, prioritising those with the greatest need, for example low-income families and seniors / pensioners.

About the Role

We are looking for a talented and experienced freelance marketing and communications professional to join our team. The ideal candidate will be a marketing all-rounder with a strong understanding of marketing strategies which incorporate all elements of the marketing mix in order to reach different audiences. As well as developing marketing strategies to improve awareness of the centre, the role is required to develop and implement targeted communication and marketing strategies to reach all the different audiences. The individual will help FCC achieve its mission by raising its profile, reaching new audiences within the local community and engaging supporters. The freelance will take responsibility for all digital and printed external communications, including managing social media channels, implementing the emarketing plan, writing copy, creating content, developing promotional materials, liaising with local press channels and third party partner websites.

Responsibilities:

• Understand the different target audiences, their needs and communication requirements.
• Develop and implement marketing and communications plans for our programmes and services
• Ensure consistency of communications in line with FCC’s brand and values
• Support the Centre Director and Marketing & Communications Trustee to write a Marketing

Strategy

• Manage FCC’s website, social media accounts and online profiles
• Write and edit marketing and communications materials
• Create and manage FCC’s monthly newsletter and email campaigns
• Develop strong working relationships with local press and local / London-based third-party partners
• Track and analyse marketing and communications KPIs
• Promote FCC’s paid-for services to generate income
• Coordinate and manage other freelance workers where necessary, e.g. designers, photographers

Person Specification:

Degree in marketing, communications, or related field Desirable

Min. 3 years’ experience in marketing and communications Essential

Results-driven with proven track record of delivering marketing plans Essential

Demonstrable ability to put together marketing and communications plans for Essential different audiences

Experience of working in the voluntary and community sector (VCS) Desirable

Demonstrable impact in social media marketing and emarketing Essential

Ability to update websites – adding content, creating new content Essential

Excellent written and verbal communication skills; ability to communicate with multiple Essential audiences in a variety formats, including print, digital, and face-to-face

Excellent time management and organisational skills Essential

Ability to work independently and as part of a team Essential

Knowledge of Fitzrovia, Westminster and/or Camden Desirable

Awareness of social issues affecting inner city areas Desirable

To Apply:

Please send your CV and covering letter (max. 2 sides of A4) to HR@fitzroviacommunitycentre.org. For more information about the role, please contact Donna Yay at donna@fitzroviacommunitycentre.org.

STRICTLY NO AGENCIES

Job Type: Freelance

Salary: £17.00-£20.00 per hour

Benefits:

• Flexitime
• Work from home

Schedule:

• Flexitime

Ability to commute/relocate:

• London, W1W 6DL: reliably commute or plan to relocate before starting work (required)

Experience:

• min. 3 years' marketing & communications (required)
• voluntary and community sector (preferred)

Language:

• English (required)

Work authorisation:

• United Kingdom (required)

Work Location: Hybrid remote in London, W1W 6DL