Salesforce CRM Specialist (Exeter)

We are seeing a passionate CRM Specialist join our FullFibre team at this early stage in our growth story.

As our CRM Specialist, you’ll have a proven history of ensuring: CRM systems (Salesforce) are correctly configured; data integrity and the planning and execution of customer touchpoints to drive engagement, customer loyalty and sales. This role is more than marketing automation, data and delivering process efficiencies. As a key part of the Marketing team, you’ll also work alongside our campaign and performance marketing team to design customer journeys to support wider marketing campaigns.

Key Duties and Responsibilities

Planning & Forecasting:

• Design and implement targeted communication campaigns to support the business as our infrastructure-build program transition through the different stages of customer acquisition.
• Ensure all CRM activities meet agreed targets and balance ROI with growth trajectories.
• Map out and forecast different customer journeys to ensure they deliver the right message and the right experience to maintain engagement.
• Forecast monthly performance to support growth trajectories.
• Present plans to the Head of Marketing for approval and take ownership to deliver within budget once approved.

BAU & Campaign Management:

• Working with colleagues and agency partners to ensure we identify opportunities to collect data and build our audience size and work with them to optimise this approach.
• Liaising with our Campaign Lead to ideate and develop strategic and tactical campaigns across CRM touchpoints and appropriate channels.
• Working collaboratively with our creative teams to set and plan asset requirements to support activity while ensuring suitable customer journeys are created and measurement is in place for reporting.
• In partnership with the Communication Manager, develop and design a suitable content strategy that takes customers on personalised journeys that build brand authority and move the customer through the sales process.
• Own the online customer journeys to ensure marketing activity and paid-for activity are aligned and integrated across our digital touchpoints.

Budgeting:

• Review and optimise our comms performance to leverage performance differences, ensuring recommendations are based on results, data and insight.
• Manage and present monthly performance reviews and ensure all activity is recorded and accounted for in line with accounting principles.

Skills, Qualifications and Experience

• Significant experience in CRM
• Experience working on nurturing and acquisition marketing techniques in a B2C environment
• Technical knowledge of automation and CRM systems including Salesforce
• A commercial approach with the ability to balance the brand and the needs of the customer.
• Excellent organisational skills
• An analytical and inquisitive mindset with strong attention to detail
• Relevant marketing qualification or degree (or equivalent experience)
• Ability to work to deadlines and manage own time and priorities
• A team player and able to work independently
• Excellent communication skills both written and verbal

Benefits

• Salary from £37,500 to £42,500 per annum DOE
• 25 Days Holiday + bank holidays
• 5 days of Company Sick Pay
• Pension Scheme
• Cycle to Work Scheme
• Tech Scheme
• £250 Referral Scheme
• Enhanced Maternity and Paternity Leave/Pay
• Continued Professional Development
• Ongoing Training and Support
• + New and Exciting benefits coming soon.

Who are we?

Welcome to FullFibre - the future of connectivity! We're a cutting-edge telecommunications company dedicated to bringing lightning-fast, reliable, and future-proof full-fibre broadband to homes and businesses across the UK.

Backed by one of the largest UK infrastructure investment firms, Basalt and our state-of-the-art fibre-optic network, we're revolutionizing the way people connect, work, and live, powering the digital transformation of communities and unlocking limitless possibilities.

Join us on our mission to deliver unparalleled internet speeds and an unparalleled online experience and our ambition to become the leading builder of Alt-net Fibre Broadband networks in the UK.

Get ready to surf, stream, and work at the speed of light with FullFibre.

FullFibre is committed to a diverse and inclusive workplace. FullFibre is an equal opportunity employer and does not discriminate based on race, national origin, gender, gender identity, disability, age or another legally protected status.

If, as part of the recruitment process, you need any assistance, please make this known to us. If you need to do this before applying for the role, please email hr@fullfibre.co