Media Planning Executive

Vacancy/Job title: Media Planning Executive

Location: Cardiff

Job description

Golley Slater are looking for a Media Planning Executie to join our thriving media independent.

The role will assist in researching the target audience, producing the media strategy, media plans to answer the clients objectives. You will help the team to determine which media channels should be used to communicate with a clients target audience as well as conducting audience, market and brand research and keep up to date with the ever-changing media landscape to help recommend the best approach for each client.

What you will be doing:

Assisting the media planning team with:

• Researching and analysing market data to understand the clients target audience and the best ways to reach them through a variety of media channels.
• Creating media strategy which includes media channel rationale.
• Creating media plans which include the detailed platforms and delivery for each of the media channels to be used.
• Briefing out and working with Media Owners on external channels.
• Identifying target audiences and analyse their behaviour, characteristics, and routines using ETelmar SurveyTime.
• Quantifying reach and frequency of plans using Etelmar MediaPlanner.
• Monitoring media trends and keep Media Planning team up to date on industry innovation.
• Meeting clients to understand their media strategy and building up a picture about their target audience.

The essential skills and experience you need to be successful in the role are:

• Experience working in an office or admin environment is preferable. Experience working at an advertising or media agency is advantageous.Educated to degree level or equivalent.
• Analytical and strategic thinking
• Media planning
• Teamwork and collaboration
• Numerical skills
• Communication and writing
• Proficiency across Microsoft suite

Some of our benefits include:

• 25 days annual leave plus bank holiday.
• Birthday Holiday Day.
• Enhanced maternity, adoption and paternity leave pay.
• Enhanced sick pay
• Compassionate leave policies, including paid pregnancy loss leave
• Employee assistance programme including access to free counselling sessions.
• Life and service milestone awards
• Hybrid working and core hours (10 to 4)
• Life assurance (4 times annual salary)
• Option to buy extra holiday.
• Pension scheme (5% employee, 3% employer)

Diversity, Equity, and Inclusion

At Golley Slater, we believe that curiosity creates the unexpected, and true curiosity cant be achieved without diversity. We need people with different perspectives, experiences, and cultures to develop unexpected ideas that challenge, excite and create lasting impact. Thats why were proud to be an equal opportunities employer and encourage applications irrespective of age, disability, gender, gender reassignment, marital or civil partnership status, pregnancy or maternity, race including colour, ethnic or national origins and nationality, religion or belief or sexual orientation ("the protected characteristics"). So, whoever you are, whatever your background, we want to hear from you.

How we can support you

We know that some people may need more flexibility than others. We offer the opportunity for our teams to fit work around their needs and schedules with:

• A work where you feel most productive policy for those who find it easier to work remotely.
• Flexible working hours (with core hours of 10am-4pm).
• Enhanced parental leave, to give teams time with their new arrivals.
• Pregnancy loss leave.
• Enhanced sick leave.
• If you require any adjustments to make this role work for you or need assistance during our application process, please contact a member of our HR Team.

In return, well give you the chance to build on these skills and advance your career with support and collaboration among a team who like to have fun as well as work hard. If this sounds like you then please apply!