Marketing Manager - Volkswagen
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Position Overview & Specifications
Group 1 Automotive
Marketing Manager - Volkswagen
The Group 1 Automotive network is a well-established and growing automotive group in the UK, with offices also in America. Group 1 is the 9th largest dealer group in the UK representing a wide number of brands covering the South East, Essex and Norfolk. With a company contributory pension, Long service holiday reward, Enhanced Family Planning polices, and your birthday off coupled with a competitive salary Group 1 is focused on it people being at the heart of what makes us a success.
We are actively recruiting for a new Marketing Manager to partner with our Volkswagen Division and support the leadership team with the ongoing marketing strategy.
The role is remote working offering the option to work from home when otherwise not required on site at one of the various VW Centres or Head Office in Maidstone.
Main Purpose of the Job:
To work with the Franchise Marketing Executives and support the delivery of quarterly marketing plans. Alongside this is to ensure the timely and relevant communication with our database of current and prospect customers such that all brand business objectives are met across all departments.
Responsibilities:
- The creation and fulfilment of campaign briefs
- Support manufacturer requirements are met in terms of CI compliance and required marketing actions around model launches and brand campaigns
- Work closely with the internal creative and CRM team to maximise the performance of each campaign
- Management of all Social Media and Google reviews
- Planning and implementation of email marketing campaigns
- Manage the day-to-day maintenance of the internal and OEM websites including content management and product updates
- Planning, organisation and execution of promotions and events
If you are wishing to join a progressive and forward thinking business where your expertise will really make a difference then we want to hear from you. Please click apply and attached your CV and any relevant covering letter.
Candidate Selection & Onboarding Process
Application & Resume Screening
Submit your tailored CV/Resume directly to the talent acquisition portal.
Technical & Competency Interviews
Virtual interviews with the hiring manager and multidisciplinary team.
Formal Offer & Benefits Negotiation
Written agreement outlining compensation, equity, retirement vesting, and relocation allowances.
Onboarding & Corporate Integration
Equipment provisioning, team orientation, and commencement of duties.
United Kingdom Right to Work & Skilled Worker Visa Guide
Employment in the United Kingdom requires legal Right to Work verified under the Home Office Points-Based Immigration System:
Sponsoring employers must hold an active Home Office A-rated Sponsor License and assign a valid Certificate of Sponsorship (CoS). Role must meet the general minimum salary threshold (£38,700) or occupation going rate.
Continuous employment under Skilled Worker status establishes eligibility for Indefinite Leave to Remain (ILR) after 5 continuous years, leading to British Citizenship.
Candidate Preparation Blueprint: Motor Vehicle Dealers
Based on transatlantic hiring benchmarks for Marketing Manager - Volkswagen roles across Group 1 Automotive UK's corporate sector, successful applicants typically excel across three core dimensions:
Demonstrated portfolio evidence, architecture/system design case studies, or validated professional certifications directly applicable to Motor Vehicle Dealers.
STAR method competency responses highlighting cross-functional leadership, conflict resolution, and delivering measurable enterprise ROI under tight timelines.
Total compensation expectation aligned within the benchmarked £27,000 - £42,279 bracket, including retirement vesting and health parity.
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