Performance Business Director

Hybrid Agency : Havas Media Group Job Description Summary : The Role | Performance Business Director | Kia and JDE

This role is designed to provide a link between the Planning, Activation and Data teams to ensure that Performance, “Big P” and “Small P”, are at the heart of our strategy and plans. The primary function of the role is to take your clients’ business challenges and opportunities and translate them into future-facing solutions – with data at the heart of them. This role is to work across Kia and JDE. Job Description : Havas Media Group is part of the sixth largest advertising network in the world, Havas Group, which is owned by French mass media holding company, Vivendi. We are headquartered out of St Pancras, London, and along with offices in Leeds, Manchester, and Edinburgh, we operate globally. Our CEO is Patrick (‘Paddy’) Affleck. Our overarching mission is to make a meaningful difference to the brands, businesses, and lives of the people we work with. Our solution is simple: we identify and create meaningful media experiences to deliver meaningful growth for our clients. In the last two years, we’ve undergone a transformation that’s seen us bind together nine agencies into three core agency brands and propositions: Havas Media - through which we deliver meaningful outcomes through meaningful media Havas Market - through which we help clients build meaningful retail experiences Havas Entertainment - through which we help clients create meaningful moments in culture In 2022, we’ve strengthened group-wide capabilities and expertise to match clients’ needs to unlock emerging growth opportunities in the ‘new economy’. Our acquisitions of leading agencies Search Laboratory, additive+ and Expert Edge are helping turbocharge our capabilities in search, DCO and ecommerce – with more to come. We also launched a dedicated B2B division, Havas Business, to help clients seize on the huge opportunity of B2B marketing for clients. We successfully won 16 new clients and retained a further 5, including BBC, Matalan, British Red Cross, Bumble, Bethesda and Dr Marten. We have also recently won a number of industry awards, Beer and Pub Association IPA Effectiveness Silver, BBC Outdoor Media awards Brand Building (Gold), Domino’s Outdoor Media awards Cross Format (Gold), Maersk Grand Prix for Effectiveness with WARC and Kia, Best Use of Search in the UK Search awards. We are also extremely proud of our Campaign’s Sustainability Agency Best Practice win and we are soon to be B Corp certified. Above are some of the reasons why we’re on Campaign’s ‘Best Place to Work’ list each year and our Talent team has been awarded the IPA Gold CPD Accreditation. But we’re more than just great work and awards. Havas Media Group is a place where you can make things happen by pursuing your professional and personal dreams. As such, we’ve also launched the ‘Meaningfully Daring Side Hustle’ programme, while Havas Boost announced its first investment into STEM educational toys business, Ambessa Play. The Role | Performance Business Director | Kia and JDE This role is designed to provide a link between the Planning, Activation and Data teams to ensure that Performance, “Big P” and “Small P”, are at the heart of our strategy and plans. The primary function of the role is to take your clients’ business challenges and opportunities and translate them into future-facing solutions – with data at the heart of them. This role is to work across Kia and JDE. Jacobs Douwe Egberts (JDE) is a leading pure-play coffee and tea company selling their products in more than 100 countries globally. In the UK, Havas Media supports 3 of their well-known coffee brands; Kenco, L’OR and Tassimo. Kenco is reaching its 100-year anniversary this year and remains #2 in the UK for their instant range, L’OR just last year launched their first ever coffee machine (L’OR Barista) and has exciting growth plans for 2023, and renownedly-loved Tassimo is looking for new and innovative ways to disrupt the market and maximise their highest ever brewer park. Stretching back to 1966, when Kia was founded, the automotive brand has been on an incredible transformation since they started selling their first cars back in 1991. Fast-forward to 2021 Kia underwent a remarkable Brand Transformation changing their identity and preparing for the launch of their all-new electric vehicle – the EV6. Kia reached a record 100,000 car sales in the UK last year, seeing a rapid rise in their eco sales and ended the year #top 5 for market share. Their ambitions are to continue being leaders in electrification and digital solution, and deliver premium, personalised, connected brand experiences. What behaviours we need from you: For your team, you will be a leading figure driving excellence in performance planning, guiding and support your team, bridging the requirements of both the client and wider agency. You will:

• Effectively manage upwards; building positive cross functional relationships, provides solutions when escalating issues, anticipates the needs of the wider team
• Proactively develops more junior members of the team and drafts clear objectives, including ownership of appropriate appraisals.
• Work with specialist team leads to manage hours dedicated to the account to ensure profitability
• Effectively communicate upwards account challenges and suggests structural changes to retainer/contract where appropriate

For your clients, you are representing the best of Havas. The face of our offering and someone that can build brilliant, trusted relationships based on exceptional work and genuine interest in their business. You will be someone who:

• Works with a Client Partner to identify growth opportunities on the account, proactively pursuing these opportunities and making them a reality
• Suggesting well thought through, reasoned alternatives to identify better commercial opportunities
• Present to senior client stakeholders, clear and well thought out proposals and recommendations
• Actively seeking out the opinions from others in the Havas village to aid decision making
• Independently engaging in tasks which require a high degree of interpretation of complex information
• Have a curious mind, takes a proactive approaching to managing risk.

Role Competencies: The successful candidate will be able to deliver upon the following:

• Extensive media experience, a strategic thinker ideally from a planning or activation background
• Has very strong Performance and data experience (tech experience is a bonus)
• Can interpret and analyse performance data comprehensively (e.g. Econometrics/MMM/Google Analytics) and use it to orchestrate strategies, planning and recommendations
• Is confident setting budgets and strategies overall/by channel/partners based on their clients’ business objectives and KPIs/targets
• Experience in senior stakeholder management including clients, and, working with top-tier media owners to deliver first-in-class media activations and testing
• A strong understanding about how Brand and Performance can work together to drive short and long-term business growth, outputs and outcomes.
• The ability to apply ‘Big P’ thinking to all strategies and plans and confidence in devising full funnel measurement frameworks

• Experience in customer data strategies / integrations and understands the importance of data-led planning and activation
• Can confidently sell in channels/solutions/partners/tech to clients to address their short and long-term business challenges and needs
• Has experience co-ordinating channels teams to deliver unified strategies for our clients (e.g. OneSearch or Programmatic/Social), ensuring insights and learnings are shared between channels to drive performance growth
• Not afraid to challenge clients / partners
• Have a strong and up to date knowledge of the industry and a strong point of view of what we should do in terms of products and solutions
• Strong presentation skills are a must including new business experience
• Upskill the wider planning team on all thing’s performance, and empower them to develop their performance mindsets
• Can create clear measurement frameworks and set out guidance for appropriate KPIs to assess the viability of plans

Skills : Contract Type : Permanent Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job. Due to high volume of applications, only eligible or matching candidates will be contacted by us.