Social Media Manager
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Position Overview & Specifications
Heroes buys, operates, and scales baby and juvenile brands.
We are ambitious multi-brand developers combining operational excellence with customer-centricity to support parents and children through every milestone of their journey. Built by a team with a background in investment banking, venture capital, and D2C eCommerce, we have the right experience to nurture and grow brands and develop products that simplify, support, and enrich everyday family experiences.
At Heroes, we leave our egos behind, get our hands dirty, and push through obstacles to get things over the finish line. If this sounds like you, you should join us.
The role
As a social media manager you will be leading on content planning and creation, delivering the brand's voice to the wider audiences.This role is vital to the organisation; you'll be collaborating with in-house and external key people to bring our brand, our values, and best babywearing practices to life online.Responsibilities
- Manage day to day content calendar
- Collaborate with external content creators
- Write engaging copy on a regular basis
- Work cross-functionally with Commercial and Branding teams on the planning and delivery of brand campaigns & creation of assets.
- Analyse data to continuously improve our social media presence (Instagram, Facebook, Pinterest, TikTok and Youtube).
About you
- Experience of content development and social media campaigns management across Instagram, Facebook, Pinterest, TikTok and Youtube.
- Proven ability in using data, insights and social listening tools to improve and optimise social performance.
- Experience working with, and managing influencers.
- Experience working for baby brands / with babywearing products.
- Basic video editing to create assets that are social media specific.
- Excellent written and verbal English communication skills, extra languages are a plus.
- Exceptional storytelling and copy writing.
- Excellent project management and organisational skills, ability to work on multiple projects and tasks at the same time
- A creative person who is culturally aware and generates innovative content, campaigns, ideas and strategies.
- Positive approach, good communicator and a team player.
- Exceptional attention to detail.
- Basic knowledge of Canva
Duration: this role is a 6 months contract, ideally starting in April
Location: United Kingdom or Europe
Benefits
Globally:
- Paid holiday and bank holidays
- 30% Amazon discount on all of Heroes' brands
- Parental leave policy
- Home office setup (Monitor, keyboard, mouse)
- Remote Working policy
- Learnerbly: a learning and development platform offering a large choice of content to support our employees' growth
- Spill : mental health platform offering free sessions with qualified psychologists, to support our employees no matter if they need support for personal or professional matters.
- Social events: annual company-wide offsite
UK:
- Attractive share options plan, giving you direct ownership in Heroes and ability to see the direct impact of your contributions
- Private Medical Insurance with AXA
- Pension scheme - contributions into an Aviva pension scheme every month
- Workplace Nursery Benefit - save substantial tax and NI on your nursery fees
- Cycle to Work scheme - save more than 25% on a bike and accessories
- Hybrid and remote working policies (all Heroes have the choice to work from home, as well as the opportunity to work from abroad for up to 180 days a year.
- Daily coffee, tea, fresh fruit every day, as well as pizza every wednesday in our London office
- Home office setup (Monitor, keyboard, mouse)
- Learnerbly: a learning and development platform offering a large choice of content to support our employees' growth
- Spill : mental health platform offering free sessions with qualified psychologists, to support our employees no matter if they need support for personal or professional matters.
- Social events: monthly drinks / dinner after our All Hands session, quarterly team building event, Christmas party and one company-wide offsite a year
- 25 days holiday + UK bank holiday days
Spain:
- Attractive share options plan, giving you direct ownership in Heroes and ability to see the direct impact of your contributions
- Private Medical Insurance with SANITAS
- Hybrid and remote working policies: all Heroes have the choice to work from home, as well as the opportunity to work from abroad for up to 180 days a year.
- Social events: monthly drinks / dinner after our All Hands session, quarterly team building event, Christmas party and one company-wide offsite a year.
- Daily coffee, tea, fresh fruit, and breakfast IN OUR Madrid or Barcelona office
- Cobee salary sacrifice VISA: Restaurants, transport and workplace Nursery
- Home office setup (Monitor, keyboard, mouse)
- Learnerbly: a learning and development platform offering a large choice of content to support our employees' growth
- Spill: mental health platform offering free sessions with qualified psychologists, to support our employees no matter if they need support for personal or professional matters.
- 25 days holiday + local bank holiday days
The recruitment process: first, you will have a 20 /30 minutes call with a member of our talent acquisition team. If the outcome is positive, you will speak to the hiring manager for a 45 minutes video interview. You will then be asked to work on a case study to present in a 60 minutes interview with the hiring manager and a member of the team, and will meet with a senior member of Heroes' team for a final 30 minutes chat.
At Heroes, we recognise the benefit of inclusive practices to better build a diverse community, our commitment to ensuring inclusion fuels and connects us as one.
We celebrate our uniqueness and welcome all people who want to develop their careers and learn new skills, if this sounds like you then Heroes is the place!
Candidate Selection & Onboarding Process
Application & Resume Screening
Submit your tailored CV/Resume directly to the talent acquisition portal.
Technical & Competency Interviews
Virtual interviews with the hiring manager and multidisciplinary team.
Formal Offer & Benefits Negotiation
Written agreement outlining compensation, equity, retirement vesting, and relocation allowances.
Onboarding & Corporate Integration
Equipment provisioning, team orientation, and commencement of duties.
United Kingdom Right to Work & Skilled Worker Visa Guide
Employment in the United Kingdom requires legal Right to Work verified under the Home Office Points-Based Immigration System:
Sponsoring employers must hold an active Home Office A-rated Sponsor License and assign a valid Certificate of Sponsorship (CoS). Role must meet the general minimum salary threshold (£38,700) or occupation going rate.
Continuous employment under Skilled Worker status establishes eligibility for Indefinite Leave to Remain (ILR) after 5 continuous years, leading to British Citizenship.
Candidate Preparation Blueprint: General
Based on transatlantic hiring benchmarks for Social Media Manager roles across Heroes's corporate sector, successful applicants typically excel across three core dimensions:
Demonstrated portfolio evidence, architecture/system design case studies, or validated professional certifications directly applicable to General.
STAR method competency responses highlighting cross-functional leadership, conflict resolution, and delivering measurable enterprise ROI under tight timelines.
Total compensation expectation aligned within the benchmarked £27,000 - £38,200 bracket, including retirement vesting and health parity.
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