Head of B2C (Recruitment) Marketing

We are Indeed Flex. We Help People Get Jobs. Right now, we’re hiring!

The current staffing model is broken, with low wages and limited opportunities. As flexible work continues to grow, we’re taking a radically different approach: providing job seekers with control, ownership and choice, so employees can find the working patterns and scenarios to suit their lifestyles. In doing so, we aim to revolutionize the industry.

After demonstrating our approach throughout the UK under the Syft brand, we were acquired by Indeed.com in 2019 and we rebranded to Indeed Flex in 2020. With continued independence and phenomenal levels of support we’ve been able to accelerate our mission as we expand throughout the US as well as the UK. Fast growth creates tremendous opportunities - come and join a team of inquisitive, passionate, and driven individuals helping each other grow and building something meaningful!

About the role

We’re seeking a passionate and analytical Head of B2C Marketing with extensive experience in volume recruitment marketing, to devise and lead impactful plans that attract quality temporary staff at scale, with targeted messaging, employer branding and smart channel strategies.

This is a critical leadership role in a fast-paced, agile Recruitment team, driving the commercial performance of one of the leading recruitment technology companies in the UK. You’ll work together with both Marketing and Recruitment teams, as well as key stakeholders from across the business, to translate company goals and client/worker insights into targeted recruitment marketing and attraction strategies.

As Head of B2C Marketing, you will guide and motivate a team of marketers with a remit spanning client relationship management, candidate attraction and engagement, re-engagement and localized media campaigns.

Requirements

• Extensive experience in understanding multiple clients’ recruitment demand and translating them into compelling marketing plans, preferably within a recruitment process outsourcing (PRO) capacity
• Experience in leading integrated, high volume recruitment marketing campaigns highly preferred
• Proven record of successful integrated volume recruitment (1,000+) in a short time period
• Able to research and understand a new jobseeker market/persona quickly and design channel strategy accordingly
• Experience in building complex audience segments for engagement and remarketing, based on user behaviors and attributes
• Experience in marketing budget planning and media buying (managing agencies) is a must
• In-depth understanding of recruitment process and conversions (or similar b2c acquisition process)
• Extremely analytical and metric-driven. Able to discover optimisation opportunities independently and action findings to future activities
• Creativity in designing engaging messaging, smart employer branding and relevant incentives
• Understanding of SEO, digital acquisition, social media advertising, email marketing and marketing ROI metrics/tracking
• Nationwide and hyper-local marketing experience
• Have a strong understanding of user experience as well as finding new ways to reduce sign-up friction
• Experience of managing and coaching a team
• Organisational agility, capable of building collaborative relationships and exerting multi-level stakeholder influence

Responsibilities and accountabilities

• Establish close working relationships internally as well as with contracted clients, understanding their business models, values, influences and demands to fulfill their staffing needs.
• Devise smart, targeted candidate attraction and re-engagement strategies across multiple platforms including job boards, localized advertising, database marketing and referrals.
• Be jointly accountable with the recruitment team for the entire worker acquisition funnel, executing high-volume recruitment campaigns to drive candidate attraction (across multiple roles and sectors).
• Optimise communications to drive conversion, worker engagement and shift fulfilment.
• Work closely with Sales and Onboarding teams to analyse recruitment marketing performance, forecast demand to inform targeting and provide metric-driven reports.
• Own re-engagement of our extensive worker database, including discovering promotional opportunities and designing seasonal incentives or ad hoc bespoke bonus schemes.
• Research and understand worker persona for each role and/ or sector and design channel planning and strategies accordingly.
• Responsible for the recruitment advertising budget. Monitor, report and optimise CPH (Cost Per Hire), recruiting funnel metrics, campaign success, incentive and referral ROI and re-engagement efficiencies.
• Work closely with product and engineering teams on acquisition platform improvements.
• Lead, coach and empower a team of marketers with their specific remits and industry sector

Benefits

• £70,000 - £85,000 per annum
• 25 days holiday
• Hybrid/Flexible working model (Monday & Friday at Farringdon Indeed Office)
• Private Healthcare & Dental Plan
• Cycle to work scheme
• Discounted gym membership
• Day off on your birthday
• Regular team building events
• Perkbox - discounts and goodies on some of your favourite brands

You’ll fit right in at Indeed Flex if:

• You’re a great communicator and highly collaborative. We’re best when we all pull in the same direction
• You don’t mind doing the work, whatever it is - you can see the impact at the end and you’re in it for the long haul
• Data is your heart and soul - you know you need it to drive you in the right direction
• You’re proactive and always willing to learn
• You can navigate the ambiguity and high levels of autonomy in a scale up environment - you know what we’re about and you want to be a part of it