Brand Manager

Brand Manager

Lindt & Sprüngli (U.K) Limited | online seit: 03/22/2023

Referenznummer: 5233

A little bit about Lindt
We are a premium chocolate manufacturer established in 1845 operating in over 86 countries around the World. Guided by our Global purpose to Enchant the World with Chocolate and UK vision of Creating Moments to Make Everyone Feel Special, we have around 400 team members in the UK across our Head Office, Retail, and Field Sales divisions. We are a Top 20 Great Place to Work and are proud of our incredible people, our unique values-led culture and our iconic market leading brands such as LINDOR & GOLD BUNNY.


We’re also proud of being one of the few “bean-to-bar” chocolate makers in the world, where we control every step of our chocolate production.


How you could help us to Enchant the World with Chocolate
We have an exciting opportunity where you could be a part of our incredible team.



Key Responsibilities include:



Being responsible for managing a Lindt portfolio and marketing plans, you’ll deliver all business and marketing objectives, supported by the Senior Brand Manager.

Portfolio Management

Leads the development of new and innovative products from insight to launch: from P&L to execution (including supplier briefings, project proposals and relationships with factories, cost & feasibility, artwork management and all internal alignments)

Leads the innovation pipeline in collaboration with the SBM, Category Strategist and Business Intelligence team, in line with the five-year plan vision

Leads the range delists and priority recommendations supported by Category Management

Marketing Plans and Activation

Leads certain communication, advertising and creative projects ATL and BLT in collaboration with the SBM

Leads the execution and implementation of brand plans, campaigns and activations in collaboration with Customer Marketing, working closely with multiple agencies.

Sets up clear KPIs, analyse activities, and propose adaptations to the brand plan when performance is not met or when alternative activities are seen to deliver better results

Budget and P&L Management

Ongoing Business Analysis

Leads monthly Brand Review (brand input to monthly business process) and coordinate brand champions across functions (sales, shopper, supply, finance)

Ongoing analysis of brand performance using internal and external data, identifying issues and opportunities in the market to ensure targets are achieved (NTS/GP/Market Share/Penetration)


Lead Brand Planning:

In collaboration with the SBM, lead the development of the growth strategy through analysing key internal data (NTS & GP) and market dynamics (brand performance indicators such as market share, VOD, AUP, penetration etc.), drawing insightful conclusions to support brand planning

Contribute to Y+3 portfolio and brand plan, developing 360 multi touch points strong brand equity activation plan with alignment with International Marketing

Deliver contribution in line with process communicated by Management on time

Develop Consumer & Competitor Insight

Propose and lead research projects to gain consumer insights with clear action standards, working closely with the Business Intelligence team.

Other Responsibilities:
Expected to take additional ‘champion’ lead for ad-hoc or ongoing projects



What experience you’ll bring

Previous experience at BM level within a large FMCG Company, experienced in analysing data (Kantar, Nielsen/IRI, Internal data such as Cognos)

Experience of managing a P&L

Resilience and assertiveness

Creative and entrepreneurial

Ideally, educated to degree level or equivalent

Analytical skills and strategic ability

Experience of working cross-functionally with good networking and relationship management skills

Well organised, able to multi-task with extensive project management experience

Result and solution-orientated

Strong interpersonal skills with excellent written and oral communication and presentation skills

Premium brand sensitivity

Microsoft office skills – Experienced and proficient at a high level in Excel, PowerPoint and Outlook




Being yourself every day
We want everyone at Lindt feel safe to be themselves, ensuring they are empowered, represented, celebrated and included in our workplace. You’ll notice this throughout the recruitment process; in our ‘dress for your day’ policy and through our proactive DE&I strategy.


Living our values everyday
At Lindt UK, our values guide us in everything we do. Being Passionately Lindt, Always Evolving, Building Real Relationships, Acting Responsibly and Making An Impact are an integral part of life here at Lindt.


What you can expect from us

In return for everything that you’ll bring, we can offer you an exciting role in a fast-growing organisation, where we’ll provide an environment where you will thrive, feel supported and fulfil your career aspirations. As well as supporting your physical and mental wellbeing, as part of our offering, you will receive a competitive compensation and benefits package including; competitive salary, bonus, pension, life cover, chocolate allowance; chocolate give-aways, chocolate discount, £100 personal incentive, birthday day off and so much more!


Where you’ll be based
This role is based in Feltham, London (Hybrid Working: in the office 60% and WFH 40%)