Sales Development Representative
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Position Overview & Specifications
Salary: £30,000 - £35,000 + Commission
Location: London, Old Street
Office Policy: Hybrid Remote - 2 core days per week at Lottie’s HQ
Meet Lottie
Lottie is a HealthTech start-up based in London, founded by brother duo, Chris and Will Donnelly. Our mission is to elevate later life for everybody and build the later living sector of the future. To date, Lottie has raised over £9m, from leading Venture Capital Funds including Accel, General Catalyst and Kindred, as well as global tech executives including Tom Blomfield (Founder of Monzo Bank) and Dave Wascha (CPTO of Zoopla).
Lottie launched in August 2021 and today offers three core business services, including:
- Lottie’s Marketplace (B2B2C) - A free service that helps families and retirees find the UK’s best care homes and retirement living properties.
- Found by Lottie (B2B) - CRM software mapped to the care and retirement living industries unique customer journey.
- Seniorcare by Lottie (B2B) - Employee benefits platform, helping corporates deliver outstanding eldercare support to their employees.
Since launching, Lottie has now supported hundreds of thousands of families navigate the stressful later living system, while helping thousands begin their next chapter in later life. Looking ahead, Lottie aims to become the UK’s first household name in the later living space, while also developing several other pioneering technology products aimed at elevating later life, including a data insights tool and other home management software solutions.
The opportunity
We are looking for an excellent Sales Development Representative to build relationships with the care home and retirement living sector, to win contracts and continue to drive further business with our existing clients.
The company has found a deep product market fit with its CRM and Occupancy module (called Found) and is developing further SaaS products for the care industry. It’s a product that has the potential to change the industry and as one of our first Sales people, there is a real chance to have impact on this business area and help make it a success.
What you’ll do
- You will engage with existing and prospective clients through different channels, such as email, phone, social media, video prospecting and direct mail to drive meaningful conversations about the adoption of our products.
- Partner with our marketing teams to build creative and effective outreach campaigns that build pipelines of prospective clients.
- Work with clients, product managers, architects, executives and c-suite to enhance awareness and interest in targeted industries and segments.
- Develop strong relationships (both internal and external), and really excel at building long-lasting partnerships with prospective clients.
Who we’re looking for
- You have at least 2 years Sales experience in a SaaS startup / scale up.
- Demonstrable experience developing new accounts and growing accounts.
- Great collaboration skills, as you’ll be working with different departments, from Product and Tech to Business Development and Marketing.
- A desire to work in the care space and make a difference to people's lives.
- Ability to work in a fast paced, changing environment - we’re a fast growing company so you need to be able to adapt and prioritise.
What you’ll get from us
- Remote working 3 days a week, London office based 2 days a week.
- The company has a generous EMI share scheme that all team members will participate in ensuring that everyone within the company owns part of the company and together we can work hard behind our mission to protect and support the elderly community.
- High degree of autonomy in a role that has potential to grow as the company grows.
- Frequent company socials with quarterly team events
- 26 days’ holiday per annum plus bank holidays
We want to create an inclusive environment that celebrates the diversity of our people whilst enabling them to do the best work of their careers. We are committed to ensuring that all our people processes are equitable. All applicants will be considered for employment without attention to ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity status or disability status.
Candidate Selection & Onboarding Process
Application & Resume Screening
Submit your tailored CV/Resume directly to the talent acquisition portal.
Technical & Competency Interviews
Virtual interviews with the hiring manager and multidisciplinary team.
Formal Offer & Benefits Negotiation
Written agreement outlining compensation, equity, retirement vesting, and relocation allowances.
Onboarding & Corporate Integration
Equipment provisioning, team orientation, and commencement of duties.
United Kingdom Right to Work & Skilled Worker Visa Guide
Employment in the United Kingdom requires legal Right to Work verified under the Home Office Points-Based Immigration System:
Sponsoring employers must hold an active Home Office A-rated Sponsor License and assign a valid Certificate of Sponsorship (CoS). Role must meet the general minimum salary threshold (£38,700) or occupation going rate.
Continuous employment under Skilled Worker status establishes eligibility for Indefinite Leave to Remain (ILR) after 5 continuous years, leading to British Citizenship.
Candidate Preparation Blueprint: General
Based on transatlantic hiring benchmarks for Sales Development Representative roles across Lottie's corporate sector, successful applicants typically excel across three core dimensions:
Demonstrated portfolio evidence, architecture/system design case studies, or validated professional certifications directly applicable to General.
STAR method competency responses highlighting cross-functional leadership, conflict resolution, and delivering measurable enterprise ROI under tight timelines.
Total compensation expectation aligned within the benchmarked £30,000 - £35,000 bracket, including retirement vesting and health parity.
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