Digital Marketing Executive
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Position Overview & Specifications
Digital Marketing Executive
Are you passionate about social media and digital marketing?
It is Make It York’s privilege to be the city’s destination management organisation, enhancing and promoting York as a world-class destination. Our year-round marketing campaigns help bring 8.4 million visitors to York, spending £765 million and supporting 24,400 jobs.
Visit York is a part of Make It York and is our leisure tourism brand. Under the brand Visit York, Make It York’s aim is to market the city and its surrounds as a must-see world-class destination to the leisure visitor and ensure investment to develop the quality of tourism in York. This encompasses all aspects of tourism marketing and communications, as well as resident engagement, market intelligence and supporting our member businesses.
We ensure that culture is relevant and accessible to everybody in York with an ambitious culture strategy. We also keep the city centre relevant and enticing for residents and visitors by curating a high-profile calendar of city centre festivals, activities and events, as well as managing the iconic Shambles Market.
As Digital Marketing Executive you will lead on the delivery of social media, e-newsletter and web activity across all of Make It York channels, proactively managing the creation and distribution of content on our channels. You will also be monitoring social media channels and engaging and interacting with Visit York members and stakeholders, including leading the coverage of live Make It York events, both B2C & B2B across social media. The successful candidate will also be required to monitor trends and provide regular reports, for both internal and external audiences.
Along with joining a company passionate about the city of York, we will offer a competitive salary up to £25k per year, 37.5 hours per week, 28 days holiday (plus bank holidays) hybrid working and private health care scheme.
If you have a strong background in social media and digital marketing, ideally in the leisure and tourism sector, then please send your CV and covering letter by Monday 13th February, 5pm.
Full job description available on request. First round interviews will be held via Teams
NO AGENCIES
Job Type: Full-time
Salary: Up to £25,000.00 per year
Benefits:
- Private medical insurance
- Sick pay
- Wellness programme
- Work from home
Schedule:
- Monday to Friday
Ability to commute/relocate:
- York: reliably commute or plan to relocate before starting work (preferred)
Experience:
- strategic marketing: 3 years (preferred)
- Marketing: 3 years (preferred)
Work Location: Hybrid remote in York
Application deadline: 14/02/2023
Candidate Selection & Onboarding Process
Application & Resume Screening
Submit your tailored CV/Resume directly to the talent acquisition portal.
Technical & Competency Interviews
Virtual interviews with the hiring manager and multidisciplinary team.
Formal Offer & Benefits Negotiation
Written agreement outlining compensation, equity, retirement vesting, and relocation allowances.
Onboarding & Corporate Integration
Equipment provisioning, team orientation, and commencement of duties.
United Kingdom Right to Work & Skilled Worker Visa Guide
Employment in the United Kingdom requires legal Right to Work verified under the Home Office Points-Based Immigration System:
Sponsoring employers must hold an active Home Office A-rated Sponsor License and assign a valid Certificate of Sponsorship (CoS). Role must meet the general minimum salary threshold (£38,700) or occupation going rate.
Continuous employment under Skilled Worker status establishes eligibility for Indefinite Leave to Remain (ILR) after 5 continuous years, leading to British Citizenship.
Candidate Preparation Blueprint: General
Based on transatlantic hiring benchmarks for Digital Marketing Executive roles across Make it York's corporate sector, successful applicants typically excel across three core dimensions:
Demonstrated portfolio evidence, architecture/system design case studies, or validated professional certifications directly applicable to General.
STAR method competency responses highlighting cross-functional leadership, conflict resolution, and delivering measurable enterprise ROI under tight timelines.
Total compensation expectation aligned within the benchmarked £25,000 - £25,000 bracket, including retirement vesting and health parity.
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