Social Media Specialist

Our Business Services team is a collective of creative, strategic, forward-thinking business enablers. Together the People & Culture, Marketing & Communications, IT, Operations, Finance and Quality & Risk Management teams make it their mission to ensure Mazars has the right tools, technology, strategies and services in place to deliver exceptional client service and future-proof our growing business.

Job Purpose

This is an exciting opportunity for someone with a few years experience in social media, ideally in professional services, to join an established digital marketing team and drive forward our social media strategy. It is a new role that will be key to how the business runs lead generation campaigns, supporting wider business initiatives, such as people and culture activity. The role will be part of a digital marketing team leading the way in all aspects of social media and supporting the wider team at busier times with other digital marketing activity if needed.

Role & Responsibilities

• Ownership of Social media day-to-day, Including tool management, post creation, calendar management, campaign strategy, content creation and training.
• Focusing on raising brand awareness on all platforms with proactive content creation for lead generation campaigns, people and culture and other Mazars initiatives to support business goals.
• Proactive social interaction and content creation and engagement across platforms
• Creating social listening strategies ongoing and ad hoc.
• Keeping up to date with the latest trends In social media and completing regular analysis of competitors and platforms
• Using relevant tools for ongoing reporting, including reporting strategy and creating a social media best practice using this knowledge.
• Ensuring social media is a key campaign tool and ensure the wider business are aware and educated on best practice, creating relevant documentation, communication strategies and training plans and assets as needed.
• Creation of designed social media assets, general video content, including reel's, and on brand imagery.

Skills, Knowledge and Experience

• Ongoing knowledge and passion about social media with experience in a professional services company or B2B environment
• Experience of social media to create campaigns, write engaging social content and produce digital social media assets
• Experience of creatively planning and creating content for digital channels
• Experience of creating and owning a social media calendar
• Experience of managing all social media channels, with a focus on LinkedIn, Twitter and Instagram
• Manage social media reporting and listening
• Manage social media monitoring, including Mazars
• Ability to contribute to creative thinking with ideas from both learning on the job and industry trends
• Ability to work to tight deadlines on multiple pieces of work concurrently
• Excellent organisational skills
• Excellent communication skills, both written and verbal
• Experience with presenting and delivering training
• Ability to communicate with senior stakeholders

Inclusion and Diversity

At Mazars inclusion and diversity are central to our values. We recognise that being an inclusive and diverse organisation makes us stronger as a business.

Naiobe Brown