Research & Insights (Sandwich Placement)

Role:Research & Insights InternDepartment/Team: Research & Insights

About The Opportunity

Do you have an interest in media, marketing and understanding changing behaviours and consumer decision making? Mindshare is offering the opportunity for someone to complete their sandwich placement year within the Research and Insights team. We are looking for someone who is curious, intuitive and keeps their finger on the pulse of ever-changing cultural trends.

A team of 10 research specialists, we’re a collaborative group that works across all Mindshare’s clients. We focus on understanding brands’ business needs, their audiences, and the industry they operate in. Working with different members of the team, you’ll be helping solve the tough questions on our clients’ minds – Who are our consumers? Why aren’t Gen Z engaging with our brands? You will gain experience with the latest media research tools and speak to people first hand to investigate what influences their behaviours and how this impacts their purchase journey. You will develop a wide range of research techniques from identifying the latest cultural trends using desk research, to creating bespoke quant/qual projects (surveys, interviews, focus groups), and understanding people’s online activities (TikTok, Twitter, Reddit, Pinterest, Google Search).

A Day In the Life

A day in the life in the Insights team is ever-changing. You’ll work with data from a variety of sources to build audience profiles and extract key data to create a story. Also, Excel and PowerPoint skills will come to good use on a variety of projects for clients, such as Volvo, Unilever and TK Maxx. Check out Mindshare’s website for the Reality Check report (https://www.mindshareworld.com/uk/news/reality-check) – you’ll get to work on that too!

3 best things about the job:

Fun, challenging, and engaging work

Friendly and creative team with forward-thinking ideas

Central London office with rooftop views and regular team socials

Testimonial

Testimonial: “Working as an Intern at Mindshare has given me great insights into the media industry. With the range of talks, conferences, and events that Mindshare both hosts and attends, there is always an opportunity to learn something new. As a member of the Research and Insights team, I have learnt about various research methods used within the agency and gained experience applying these skills across a range of platforms. I am now more confident in gathering relevant data to understand audiences and converting it into a digestible story. The culture at Mindshare is very inspiring and truly wellbeing focused!” – Beth, Research & Insights Intern 2022-23

What we’re looking for in you:

We are looking for an enthusiastic individual who likes to question the world around them. These are some of the key skills we look for:

Curious and a problem-solver with an eye for detail

Confident and accurate with data

Ability to curate a story from data – explain complex findings in a simple and logical manner

Be able to work as part of a team and independently as you’ll be responsible for regular reporting that goes directly to clients

We actively welcome different degrees, backgrounds, experiences, and ways of thinking. An interest in research and human behaviour is vital
What we can offer you

• A strong salary commensurate and in-line with relevant experience
• 25 days annual leave and your birthday day off
• Ongoing internal and external training opportunities
• Flexible working
• The opportunity to attend industry conferences and awards nights
• Career and personal progression
• Private Healthcare
• Excellent pension matching structure

About Mindshare
Mindshare is a leading global marketing and media services network with billings in excess of £23billion worldwide. We work with some of the most famous businesses and brands in the UK – such as Unilever, Ford, KFC, Nike, Marks & Spencer and TK Maxx. The Mindshare network consists of 116 offices across 86 countries throughout the USA, Latin America, Europe, Middle East, and Asia Pacific; each dedicated to forging competitive marketing advantage for businesses and their brands.
Our approach Our ambition is to drive Good Growth for our clients. Good Growth is about delivering growth that is enduring and is considerate of people and planet. Media is a powerful force, and we need to be mindful of the responsibility that it brings. We help our clients make better decisions by ensuring we use media in a trusted, inclusive and sustainable way. We recognise that in order to drive Good Growth, we need to place people at the heart of everything we do. Understanding people, not demographics allows us to place media meaningfully into their lives.
Good Growth is a big ambition – one which inspires change for the industry but also for our agency and we achieve this through our values of Energy, Empathy and Impact.
Working for Mindshare Our brilliant people allow us to deliver our ambition. We invest heavily in their development to ensure they are progressing and thriving wherever they work in our business. We also think inspiration for our staff is key and our pinnacle and flagship event of the year, Huddle, connects people, opinions and perspectives across borders and is all about learning something new and participating.

Committed to Diversity & Inclusion We have a big dream at Mindshare, to become the most inclusive place to work in the country! This will take time but the whole agency is passionate about making it a reality. To support this, we currently have 8 Employee Resource Groups available for our people to join and be a part of including, Roots, PrideM, Women in Business, Enable, Declassify, 0Borders, ADAM and Working Parents. These groups hold the agency to account for making progress and, along with our Mental Health Allies, design and lead events and initiatives that help us create a welcoming environment to all and a place where everyone can be their most confident self.