Head of Content and Copy

We’re a values-based business built around a philosophy of DO | FEEL | THINK. For our people, it encourages them to DO IT, to FEEL BELONGING and to THINK INDEPENDENTLY, creating a vibrant environment where our people can do the best work of their careers. We use DO | FEEL | THINK to inspire our clients too. We want clients to show their values to the world through the acts they create digitally and in real life, helping to generate greater emotional connection with their products and brands, and creating audience relationships built on true Belief. How do we do it? By connecting the modern key Belief drivers of PR, Sustainability, Employer Brand, and Digital Influence – all crucial to helping businesses win in our increasingly values-based world. It all adds up to a vision of creating a progressive and connected creative agency that helps clients find new ways to grow.

Key Skills & Qualifications:

We are looking for a Director to lead our content and copy team within the MSL Studio. The candidate has to feel as confident in idea generation as they do in channel strategies, with campaign planning as they do stakeholder interviews. Someone that can drive progressive thinking, build strong relationships with clients. This individual will head up a small team, working closely with other CD’s and reporting in to the ECD of the studio.

Content strategy.

• Strong understanding of the following:
• Campaign and project planning
• Channel strategy
• Website strategy and user content flow • Editorial planning
• Communications recommendations
• Interviewing stakeholders and clients
• Briefing in user research
• Co-creating and running workshops, for UX or content needs

Copywriting.

Ability to work on high level creative campaign and roll outs. Experienced in punchy media earning headlines but equally with big content population projects. Able to develop brand positioning, messaging, tone of voice, guidelines

Concepting.

Able to collaborate with a lead creative for new business or new campaigns. Finding creative hooks, creative platforms and exciting progressive ideas.

Relationship building.

Building relationships with key clients to both develop trust and to expand our relationship with the client

Collaboration.

Our Creative Philosophy

Brave creativity is powerful. It shapes the world we live in. It builds Belief.

Through.

The Curious, The Emotive, The Authentic.

Familiar with agency ways of working with a good understanding of agency processes. A strong communicator with the ability to present their work. Familiar with agency ways of working with a good understanding of agency processes. Able to provide creative input and point of view across a variety of projects. Ability to take constructive feedback with a great attitude.

Championing our creative philosophy.

Generating brave creative ideas with strong conceptual insight.

Nurturing a team and studio.

We take a long term investment in our people. Making sure that they develop and have opportunities to own their work and think independently whilst have a sense of belonging within a team of peers.

Being culturally connected and aware of the world around you.

Understanding trends, attending events and exhibitions.

Building a culture of creativity.

The creative leadership team are responsible for ensure the entire agency plays an integral role in our creative work. We believe that great ideas can come from anywhere (not just the creative studio).

Actively contribute to MSL culture and values.

Live our values and take initiative to do.

Diversity and inclusion is a core part of who we are at MSL. We’re committed to building an inclusive culture that encourages, celebrates and supports our wonderfully diverse employee group – whatever their age, gender identity, race, sexual orientation, physical or mental ability or ethnicity. Diversity and inclusion doesn’t just fuel our creativity and innovation, it brings us closer to our people and audiences. We will continue to strive to create a culture and environment where everyone feels empowered and more importantly comfortable enough to bring their full, authentic selves to work. We are committed to providing reasonable adjustments for employees with disabilities and for candidates in our application process. If you need assistance or adjustment due to a disability, please contact us.