Shopper Marketing Lead

Position Snapshot Nestlé UK & Ireland
Nestlé Confectionery
Shopper Marketing Lead
York
Salary up to £85,000 depending on experience + excellent benefits + generous pension scheme
Championing diversity and inclusion is so important to us; when we embrace different perspectives and give everyone the chance to be the best they can be, we can think in new, creative ways that grow and enhance our business.
At Nestlé we are proud to support and provide equality of opportunity that supports employees to effectively blend their work life and commitments through hybrid and flexible working arrangements, so speak to us to understand what this could look like for you.
Position Summary The Commercial Development Team (CDT) have a fantastic opportunity for a Shopper Marketing Lead to join the team, based in York. You will lead a supportive team where you will have a total of 16 direct and indirect reports who share the value of open communication to generate impact and return towards our common goals. You will be bringing value-adding partnerships to NUK&I Confectionery customers by leading the creation and implementation of Shopper campaigns in retail and digital environments that make shoppers buy more of our brands through delivery of category, channel and customers goals.
Working both independently and cross functionally within the Confectionery category, you will be responsible for overseeing the shopper and trade communications within the communications frameworks of our brands, to support the strategic category goals of the wider business.
A day in the life of a Shopper Marketing Manager In this role, you will shape and deliver Confectionery shopper objectives, targets, and investment prioritisation to deliver maximum return.
Responsibilities include:

• Provide shopper marketing leadership and ensure effective working relationships with Sales, Marketing and Commercial Development Team (CDT)
• Shape and evolve the annual Shopper Marketing strategy whilst support the CDT Director in developing the future year strategy ensuring alignment between marketing and customer/channel strategies
• Develop detailed understanding of customer and channel marketing strategy, goals and calendar. Use this understanding to proactively identify opportunities to align with customer events and strategies and ensuring local implementation of brand strategies across customers in line with agreed brand priorities and media plans
• Translate the marketing calendar to deliver the annual activation calendar across all channels/customers to boost Nestle brands visibility, execute below the line activity, and grow NUK Confectionery market share
• Manage all trade comms and ensure they fit with brand, category, and corporate guidelines
• Work alongside Sales and CDT Operations Lead to ensure all performance metrics are on track with corrective actions as required
• Lead the identification of future innovation, thinking and best practices relating Shopper Marketing alongside Insight and Category Planning leading to identification of test and learn opportunities within key customers
• Manage the selection relationships and performance of external agencies including shopper marketing and field sales
• Coaching and developing the Shopper Marketing team

What will make you successful Key to this role will be your ability to influence key internal and external stakeholders; and to energise and engage the business behind the wider impact of shopper marketing.
You’ll also have:

• An understanding of brand strategy and communications approaches

• Experience in people and team management
• Broader commercial awareness of our customers and our category strategy
• A strong understanding of the retail environment in-store and online and the ability to work in a fast paced environment
• The ability to constructively assess messaging and creative to ensure it is optimised to engage and drive behaviour change with both shoppers and customers.
• A demonstrated ability to work cross functionally and manage results to often tight deadlines.
• Strong influencing and communication skills at all levels, both up and down the organisation to enhance integration of shopper within the total communications and media mix.
• Passionate about building strong relationships and delivering excellence in results.

What you need to know What can we offer in return? Great benefits you’d expect from a business the size of Nestlé – in the shape of a competitive salary and benefits package, bonus scheme, flexible working scheme, 25 days holiday plus statutory holidays plus flex leave, pension scheme and a real focus on personal development and growth.

The closing date for this role is the 2nd June 2023.

We will be considering candidates as they apply and we will occasionally close job advertisements early in the event we receive sufficient applicants, so please don’t delay in submitting your application.
At Nestlé, our values are rooted in respect. When we embrace diversity and give everyone the chance to be the best they can be, we can think in new, creative ways that grow and enhance our business. People of all gender identities, ethnically diverse individuals, people with disabilities, and members of the LGBT+ community are strongly encouraged to apply. If there is anything we can do to accommodate you to participate fully in the application process, please let us know. We take pride in championing inclusion and diversity, our people make up a number of Colleague Networks who represent different experiences and communities who hold us accountable in creating a sense of belonging for all, and our values create the conditions for us to respect the unique contribution you bring. Find out more about our Colleague Networks here: Diversity, equity and inclusion | Nestlé (nestle.co.uk) We are committed to equal opportunity for all and we may collect relevant data for monitoring purposes during our candidate registration process. Be yourself, everyone else is taken!