Demand Generation Lead
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Position Overview & Specifications
Nourish Care has a new and exciting opportunity for a Demand Generation Lead to join our team based at our Head Office in Bournemouth.
We provide a digital solution to the health and social care sector which enhances the process of recording, analysing, and sharing of information. We're looking for is an individual with passion and drive to continually learn, develop and to contribute to our development team.
The Demand Generation Lead will be responsible for a myriad of B2B digital campaigns targeted to deliver qualified leads & build brand awareness within our market. You will be responsible for creating and managing Paid Search and Paid Social across platforms and collaborating on our email marketing campaigns with the wider marketing team. Who you are:- You have developed, managed and reported on online demand generation strategy, tactics and processes, specifically in the B2B space.
- You are a confident and proven Digital Marketer with expertise across multiple channels and platforms.
- You have worked with and managed a CRM / Automation tool, eg: HubSpot / Salesforce (Pardot) or similar.
- You have a collaborative working style with excellent communication skills both written and verbal.
- You are comfortable with working at pace, even when medium term plans are unclear, and solutions orientated.
- You are results driven and love working with data.
- You have a passion for marketing, wanting to grow in multiple areas of marketing and build responsibilities with the scaling of the company.
What we are looking for:
- Minimum of 2 years' experience in a Digital Marketing / Demand Generation role.
- Understanding of SEO and optimising pages for increased organic traffic.
- Experience with multiple Paid Search platforms (Google Ads / Bing Ads).
- Experience of Paid Social Ad campaigns (Meta Ads, LinkedIn Ads).
- Working knowledge of Google Analytics or similar analytical tools.
- Ability to work under pressure and prioritise tasks.
- Strong analytical skills and ability to report and explain campaign data.
- It would be a bonus if you have website CMS, landing page creation experience.
What you will be doing:
Creating effective demand-generation campaigns which target our ideal audience.
- Experimenting regularly with a test and learn approach in new and existing channels to build a better picture of what is working and areas to improve.
- Creating, developing & implementing effective paid search strategies.
- Manage ad accounts on multiple platforms (Google Ads, Bing Ads, Meta & LinkedIn).
- Targeting selected audiences through researching keywords for our SEO strategy.
- Working with the wider team on email campaigns and content planning / creation.
- Tracking daily, weekly & monthly KPI's to identifying opportunities for improvement.
- Reporting KPI's on a regular basis through various dashboards.
- Staying current with PPC & SEM trend and techniques.
- Plan and monitor budget spend to increase better ROI.
Nourish Benefits
- 25 Days paid leave + Public holidays
- Private Medical Insurance
- Group Life Assurance
- Dental Cover
- Optical Cover
- Enhanced Maternity leave
- Pension Contribution
-
Employee Assistance Programme
- Benefits Portal
- Birthday Day off
- and many more.....
Candidate Selection & Onboarding Process
Application & Resume Screening
Submit your tailored CV/Resume directly to the talent acquisition portal.
Technical & Competency Interviews
Virtual interviews with the hiring manager and multidisciplinary team.
Formal Offer & Benefits Negotiation
Written agreement outlining compensation, equity, retirement vesting, and relocation allowances.
Onboarding & Corporate Integration
Equipment provisioning, team orientation, and commencement of duties.
United Kingdom Right to Work & Skilled Worker Visa Guide
Employment in the United Kingdom requires legal Right to Work verified under the Home Office Points-Based Immigration System:
Sponsoring employers must hold an active Home Office A-rated Sponsor License and assign a valid Certificate of Sponsorship (CoS). Role must meet the general minimum salary threshold (£38,700) or occupation going rate.
Continuous employment under Skilled Worker status establishes eligibility for Indefinite Leave to Remain (ILR) after 5 continuous years, leading to British Citizenship.
Candidate Preparation Blueprint: Software Development
Based on transatlantic hiring benchmarks for Demand Generation Lead roles across Nourish Care Systems Ltd's corporate sector, successful applicants typically excel across three core dimensions:
Demonstrated portfolio evidence, architecture/system design case studies, or validated professional certifications directly applicable to Software Development.
STAR method competency responses highlighting cross-functional leadership, conflict resolution, and delivering measurable enterprise ROI under tight timelines.
Total compensation expectation aligned within the benchmarked £35,000 - £40,000 bracket, including retirement vesting and health parity.
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