Digital Marketing Executive

• A fast-paced role within a global brand
• Be creative and make an impact

About Our Client

Our client is renowned for its exquisite designs and feminine twist, with a legacy spanning over 20 years. With exclusive in-house designs reflecting a chic and ultra-modern aesthetic, express your unique style with ethically sourced products of the highest quality and impeccable fit. Celebrating individuality and creativity, they partner with iconic retailers globally, transcending boundaries as a timeless and everlasting symbol of style.

Job Description

Key responsibilities:

• 
  Responsible for managing and updating product information, pricing, promotional offers, imagery, and content on various website platforms, including our websites and 3rd party stores (Shopify, eBay, etc).
• Develop and implement a content-led and engagement-focused social media strategy across all platforms (Instagram, Facebook, TikTok) to enhance brand awareness, increase followers, and maximise website conversions.
• Source new influencers and maintain relationships with existing ones to drive traffic to our websites and optimise conversions.
• Identify opportunities for earned media coverage, such as stylists, magazines, and publications, to generate positive brand exposure through good news stories, client photoshoots, and product placements.
• Create and manage email marketing campaigns aimed at maximising the Average Order Value (AOV) and Lifetime Value (LTV) of our customer base.
• Expand our current affiliate program and explore new affiliate programs to attract publishers and drive targeted traffic to our websites.
• Support our paid media agency in creating and managing advertising campaigns on platforms such as Facebook/Instagram ads, Google Ads, Google Shopping, and Pinterest Ads.
• Improve organic website performance through content optimisation and explore opportunities for link building to enhance SEO.
• Collaborate with the Head of Marketing to ensure brand-centric product range and content creation aligned with the Rare London customer.
• Manage data insight programs using analytics tools (GA, HotJar, Shopify, etc.) to uncover opportunities for improving the customer experience and overall online store performance.
• Plan and execute A/B and M/V testing to optimise key performance metrics such as bounce rate, add to basket, basket-to-checkout, and final checkout.

The Successful Applicant

The successful candidate will:

• Possess a degree or equivalent experience in Marketing/PR/Media.
• Have experience in eCommerce.
• Demonstrate a strong passion for fashion and global trends.
• Display a proactive and self-motivated approach with high energy levels.
• Exhibit a keen interest in continuous learning and self-development.

What's on Offer

Benefits:

• Company pension
• Employee discount
• On-site parking
• Performance bonus