Digital Marketing Apprentice

Employer description:
Advertising Analytics is a small advertising company, this means that you will be learning closely with our marketing team and have a great opportunity to learn the business inside and out. Our vision is to fully understand a customer's journey and create an evidence based marketing system that helps businesses increase the effectiveness of their marketing activities.

Overview:
We are now looking for an eager candidate to join us as an apprentice. You will have the opportunity to gain valuable skills, knowledge and experience as you complete a Digital Marketing Level 3 Apprenticeship. You will be responsible for creating a converting landing page and work together with our dental marketer in setting specific objectives to develop cohesive and profitable marketing strategies for our company.
The role has a lot of room for progression, and we actively encourage growth and development. We will provide you with ample training materials to perform all mentioned tasks.

Working week:
40 hours per week

Main responsibilities:
As an apprentice, your role includes but not limited to:

• Check emails and respond to any urgent requests or inquiries
• Conduct research on dental industry trends and keywords to inform upcoming blog post ideas
• Create and schedule social media posts, including designing graphics and writing captions
• Write email newsletters and other marketing materials to promote clients' services
• Monitor and analyze website traffic, social media engagement, and other metrics to measure the effectiveness of marketing campaigns
• Collaborate with other team members, including designers and web developers, to execute marketing strategies
• Conduct research on potential new clients and prepare marketing proposals
• Creating/maintaining client landing page
• Maintain client webpage
• Create converting ads with relevant ad materials in different platform (Google, FBI, Instagram, TikTok etc.)
• Connect call tracking system to landing page (basic coding)
• Collect converting Ad creatives/ materials
• Do integration in Zapier
• Create Typeforms / Facebook Lead forms
• Understand audience targeting and develop right audience to target
• Set up PPC Ads using Google Ads & Facebook ads linked to landing pages
• Maintaining client advertising activity in all platforms (Google Analytics, Google Ads, MediaHawk etc)

As well as:

• Aiding in implementing effective search engine optimization (SEO) strategies
• Reporting on lead generation and ROI’s
• Review of marketing activities
• Review and implementing marketing strategies
• Review and target audience in different new platforms (where applicable)
• Work alongside with our marketeer to develop and implement strategies

What we are looking for:
Desirable skills:

• Team player
• Good communications skills
• Good decision-making skills
• Strong organizational and time management skills
• Experience with most Social Media Platforms, specifically; Instagram, Facebook, Linkedin, TikTok, Youtube
• Experience with editing software such as; Capcut, Canva, Photoshop or any similar ones

Personal qualities:

• Authenticity
• Integrity
• Approachable
• Prioritise personal development & developing others
• Encourage strategic thinking, innovation and action
• Independent Learning
• Optimism

Entry requirements:

• 3 GCSE’s (or equivalent) at grades 4+ (A-C) in any subject
• GCSE Maths and English (or equivalents) at grades 3+ (D or above)
• Prospective apprentices must not hold an existing qualification at the same or higher level as this apprenticeship in a similar subject

You may also have a combination of qualifications and experience which demonstrate the minimum foundation needed for the programme. In this instance you could still be considered for the programme.

If you hold international equivalents of the above qualifications, at the time of your application you must be able to provide an official document that states how your international qualifications compare to the UK qualifications.

Find out more here:
https://www.enic.org.uk/Qualifications/UKQRS/Default.aspx

Future prospects:

Progression is encouraged - A potential permanent role to be offered at Advertising Analytics following successful completion of the apprenticeship.

Important Information:

QA’s apprenticeships are funded by the Education & Skills Funding Agency (ESFA), an executive agency of the Department for Education.

To be eligible for a Government funded apprenticeship you must have lived in the UK or European Economic Area (EEA) for the last 3 consecutive years.