Social Media Manager

ROLE REQUIRES 1 DAY PER WEEK AT LONDON OFFICE

ABOUT RATED PEOPLE

At Rated People, we’re all about people. Don’t let that fool you though, we’re not a recruitment site. We’re a UK-wide marketplace tech company connecting c.1 million homeowners each year with our network of >15k annual trades businesses active on the platform, and we work hard every day to help our customers be successful. That means helping homeowners find skilled tradespeople for their projects, and helping tradespeople build and run successful businesses.

Whether it’s full renovations like building an annex, all the way to odd jobs like flat pack furniture assembly, homeowners across the country trust our service to help them get the job done. Our product is disrupting a £50 billion a year home improvements sector and helping trades services companies, which provide 1 in 12 jobs in the UK, grow their businesses. Our goal is to drive trust and make home improvements as stress-free, and enjoyable, as possible for both homeowners and tradespeople.

OUR VALUES

At Rated People, we live and breathe our 4 E values (empathise, enable, empower and experiment) and are looking for amazing culture contributors who share our core values and care about our culture just as much as we do! For us, culture is not something that happens from the top down – everybody is a culture driver and has the autonomy to shape our working environment to make Rated People a psychologically safe, fun and inclusive space for everyone.

We’ve been recognised twice in the Best Companies list and are a VC-backed scale-up with a spacious HQ in Shoreditch and headcount of c.70 passionate, innovative employees. We delivered our first profitable year in 2020 (despite the pandemic!) and have ambitious growth goals with a people-first approach, as we genuinely believe that empowered, happy and motivated employees deliver better commercial results.

THE ROLE

We’re seeking a talented Social Media Manager to join our Marketing team and work towards achieving our goals of increasing brand awareness, driving customer engagement, and promoting our products and services.

The ideal candidate will be a social media expert with proven experience in creating engaging content, from snappy vertical video formats to informative carousels. It goes without saying that you should be social media obsessed, with your finger on the pulse of the latest social media trends, sounds and formats. You’ll be a confident communicator with the will to test and learn and the ability to make strong strategic decisions, backed by data and insights. You’ll be part of a passionate lean team, so we’re looking for someone who is brimming with ideas and enjoys collaborating!

Key Responsibilities:

• Manage a social media agency, ensuring that they deliver high-quality content that aligns with our brand's voice and values.
• Create and coordinate engaging multimedia social media content that resonates with our audience and drives engagement and conversions, and create briefs for our design agency and videographers to ensure that required social media assets are received on time and to a high standard.
• Develop and implement a comprehensive social media strategy across multiple platforms, including Facebook, Twitter, Instagram, Pinterest, TikTok, LinkedIn and YouTube.
• Build out a monthly social plan and content calendar, collaborating with the wider Marketing team to develop and execute social media campaigns that align with our business objectives and target audience, including amplification of blog content, Marketing campaigns and key dates in the calendar.

• Analyse and report on social media metrics, KPIs, and optimise campaigns to improve results.
• Provide community management support by engaging with our tradespeople and homeowners, increasing social sentiment scores, and fostering a positive social media community. Liaise with the Customer Service and Vetting and Quality teams to respond to social media comments and follow up with customer cases.
• Oversee video shoots and work confidently with videographers, customers, and influencers to ensure smooth production.
• Collaborate with the Product team to ensure new product launches and features are communicated to our customers, supporting acquisition, engagement and retention.
• Conduct regular research on the latest social media trends and competitors to inform our social media strategy.
• Manage relationships with social media influencers, developing partnerships that drive awareness and engagement with our brand.

Qualifications:

• You've worked as a Social Media Manager with a proven track record of growing and retaining social audiences and managing a junior team member or agency.
• Strong knowledge of social media platforms and tools, including Facebook, Twitter, Instagram, Pinterest, TikTok, LinkedIn, and YouTube.
• Proficiency in graphic design tools or Canva, video editing software, and copywriting skills.
• Excellent analytical skills, with the ability to track and report on social media metrics and KPIs using tools like Google Analytics or Heap.

• Experience using a social media management tool, e.g. Sprout Social.
• Knowledge of social media advertising and the ability to advise the Paid Social Executive on campaign strategy.
• Knowledge of community management practices, including social sentiment analysis and engagement strategies.
• Strong project management skills, with the ability to prioritise tasks and manage multiple projects simultaneously.
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.

If you're a social media expert with experience managing agencies, creating engaging content, and optimising campaigns for success, we encourage you to apply for this exciting opportunity. Join our fast-paced team at Rated People and help us take our social media presence to new heights!

WHAT CAN WE OFFER YOU?

We’re proud to offer an environment perfect for creativity, fun and sharing ideas. We offer a competitive salary and a generous range of benefits:

• 25 days’ holiday (plus one day for every year of service, capped at 30 days)
• Strong and inclusive company culture we all shape and take ownership and pride in, including companywide events, surprise and delights, roundtables and culture clubs
• Market-leading private medical insurance on ‘medical history disregarded’ terms, access to the virtual GP service (Babylon) and mental health cover
• Personal L&D allowance via Learnerbly to empower you to take ownership of your continuous professional and personal development and learn, unlearn or relearn
• Subsidised in-office massages
• Regular team lunches, socials, events and office drinks
• Subsidised workplace massages
  
• Cycle to work scheme
• Life assurance
• Travel loans
• Fresh fruit, coffee and tea and food cupboard
• Enhanced parental leave policy