Social Media Manager
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Position Overview & Specifications
Reference number
276400Salary
£33,120 - £37,936 2000 pay supplementJob grade
Higher Executive OfficerContract type
PermanentType of role
Communications / MarketingWorking pattern
Full-timeNumber of jobs available
3Contents
Location
About the job
Benefits
Things you need to know
Apply and further information
Location
Edinburgh, Scotland, EH1 3DGAbout the job
Job summary
The Social Content Hub sits within the Digital & Content Team, but with strong connections and influence across the Communications Directorate and beyond, providing expert advice, guidance, training and content development in support of our multiple social media channels.
You will have the ability to think creatively and communicate using a wide range of established and emerging social media channels to target the right audiences. You will have a developed news sense, be organised and able to work in an often pressurised environment.
This post attracts a £2,000 Communications Pay Supplement, rising to £3,750 on completion of 12 months' successful service. This is paid in addition to your salary. Pay supplements are temporary payments designed to address recruitment and retention issues caused by market pressures and are subject to regular review.
Job description
- Draft and implement social media content plans.
Provide digital and social media support at high priority Ministerial events.
Update the Scottish Government’s social media channels which include: Twitter, Facebook, Instagram, LinkedIn, YouTube.
Ensure content is of a high standard and is used effectively to meet strategic communications objectives.
Work with policy and news colleagues to develop stand-alone digital and social media assets – such as video clips, infographics, GIFs, and case studies.
Monitor digital and social media analytics to contribute to evaluation and inform future activity.
Carry out social media monitoring using keywords around high profile events.
Community management of social media channels including moderating comments and managing responses to direct messages.
Person specification
Essential Criteria
1. A proven track record as a social media manager.
2. Excellent understanding of the social media landscape including managing multiple channels.
3. Excellent judgement, a sharp nose for a story and the ability to prioritise under pressure.
4. Good oral communications skills combined with the confidence to deal with and influence people at all levels.
Benefits
- Learning and development tailored to your role
- An environment with flexible working options
- A culture encouraging inclusion and diversity
- A Civil Service pension with an average employer contribution of 27%
Things you need to know
Selection process details
Please use the below link to applyFeedback will only be provided if you attend an interview or assessment.
Security
Successful candidates must undergo a criminal record check. People working with government assets must complete baseline personnel security standard (opens in new window) checks.Nationality requirements
This job is broadly open to the following groups:
- UK nationals
- nationals of Commonwealth countries who have the right to work in the UK
- nationals of the Republic of Ireland
- nationals from the EU, EEA or Switzerland with settled or pre-settled status or who apply for either status by the deadline of the European Union Settlement Scheme (EUSS) (opens in a new window)
- relevant EU, EEA, Swiss or Turkish nationals working in the Civil Service
- relevant EU, EEA, Swiss or Turkish nationals who have built up the right to work in the Civil Service
- certain family members of the relevant EU, EEA, Swiss or Turkish nationals
Working for the Civil Service
The Civil Service Code (opens in a new window) sets out the standards of behaviour expected of civil servants.We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles (opens in a new window). The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.
Apply and further information
Once this job has closed, the job advert will no longer be available. You may want to save a copy for your records.Contact point for applicants
Job contact :
- Name :
Liam Hamilton
Email :
liam.hamilton@gov.scot
Recruitment team :
- Email :
ScottishGovernmentrecruitment@gov.scot
Candidate Selection & Onboarding Process
Application & Resume Screening
Submit your tailored CV/Resume directly to the talent acquisition portal.
Technical & Competency Interviews
Virtual interviews with the hiring manager and multidisciplinary team.
Formal Offer & Benefits Negotiation
Written agreement outlining compensation, equity, retirement vesting, and relocation allowances.
Onboarding & Corporate Integration
Equipment provisioning, team orientation, and commencement of duties.
United Kingdom Right to Work & Skilled Worker Visa Guide
Employment in the United Kingdom requires legal Right to Work verified under the Home Office Points-Based Immigration System:
Sponsoring employers must hold an active Home Office A-rated Sponsor License and assign a valid Certificate of Sponsorship (CoS). Role must meet the general minimum salary threshold (£38,700) or occupation going rate.
Continuous employment under Skilled Worker status establishes eligibility for Indefinite Leave to Remain (ILR) after 5 continuous years, leading to British Citizenship.
Candidate Preparation Blueprint: National Services & Agencies
Based on transatlantic hiring benchmarks for Social Media Manager roles across Scottish Government's corporate sector, successful applicants typically excel across three core dimensions:
Demonstrated portfolio evidence, architecture/system design case studies, or validated professional certifications directly applicable to National Services & Agencies.
STAR method competency responses highlighting cross-functional leadership, conflict resolution, and delivering measurable enterprise ROI under tight timelines.
Total compensation expectation aligned within the benchmarked £33,120 - £37,936 bracket, including retirement vesting and health parity.
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