DTC Intern - 12 Month Fixed-Term Contract

Date: 19 Aug 2023

Location: London, LND, GB

Company: Shiseido

DTC Intern

MISSION

To support the E-Commerce DTC team in driving E-Commerce sales & campaign execution across our multiple E-Commerce & Marketing UK websites.

ABOUT SHISEIDO

Founded in 1872 in Japan, Shiseido is one of the top leading cosmetics companies in the world and aims to inspire a life of beauty and culture. Operating in about 120 countries with 45 000 employees and 70 nationalities, Shiseido offers a unique selection of skin care, makeup and fragrance resulting in over 1 trillion yen of net sales in 2017. Thanks to 146 years of heritage, Shiseido constantly creates high-quality, highly functional, safe and innovative cosmetics and develop brands deeply loved by people from all over the world.

Shiseido UK & Ireland is currently the largest affiliate in the EMEA region with a diverse portfolio of 11 brands in the UK across all categories. Supporting our One Shiseido Mission, Beauty Innovations for a Better World, Shiseido UK & Ireland has committed to a vision which will be delivered through 4 strategic streams:

1. Create a great place to work in Beauty

2. Customer driven focus to meet and exceed expectations

3. Champion Omni-channel through a seamless offering across all customer touchpoints

4. Deliver sustainable growth and profitability of our brands

Our first strength is make-up with our market share at number 4 in the UK with our NARS, Laura Mercier, and bareMinerals brands. We are also growing fast in fragrance with brands such as Dolce & Gabbana, Issey Miyake and Narciso Rodriguez as well as winning market share in Skincare with Shiseido and the recently spectacular launch of Cle de Peau Beaute in Harrods. Drunk Elephant joins our portfolio in 2021 which supports our ambition and objective to be the Top5 Beauty Group in the UK. Our clients include high-street retailers such as Department Stores, drugstores & chains as well as online pure players and specialty stores. We also have 8 boutiques and 3 direct e-commerce websites.

ORGANISATION

Reports to: E-Commerce Managers

Job Location: Shiseido Group London Head Office

Contract type: 1 Year Fixed-Term Contract

MAIN RESPONSIBILITIES

• Daily/Weekly audits of Shiseido, NARS, Drunk Elephant and Clé de Peau Beauté websites
• Coverage – retailer & competitors
• Support DTC team with testing new tools
• Product send outs for DTC competitions
• Produce weekly, monthly and ad hoc reports such as: out of stock, catalogue, sell-out reports
• Support E-Merchandisers with campaign asset briefing and testing
• Work collaboratively on e-merchandising action points
• Setting up and communicating promotions/updates to relevant teams
• Support E-Commerce Manager on site refresh plans
• Optimise on-site search
• Re-write SEO metadata on Shiseido, NARS and Drunk Elephant
• Implement SEO redirects
• SEO competitor research across DTC and E-retailers
• Research and report on market trends
• Updating copy on PDPs and PLPs
• Sourcing visual assets for content landing pages and blog content
• Publishing blog posts using HTML code

PROFILE, SKILLS AND EXPERIENCE REQUIRED

• Superb organisational skills with a passion for detail and precision
• Able to manage time effectively and prioritise accordingly
• Able to collaborate well with colleagues and internal teams
• Strong awareness of online brand representation and messaging
• Strong team player
• Passion for all things digital and beauty
• Positive attitude and works well under pressure
• Previous work experience
• Alignment with the group’s “Trust8” working principles: Think Big, Take Risks, Hands on, Collaborate, Be Open, Act with Integrity, Be Accountable, Applaud Success

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