Digital Marketer
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Position Overview & Specifications
At Smile London we care about our people. We stream to be a unique dental clinic with our approach to staff and patients.
We are state-of-the-art and modern dental practice located in the heart of Wimpole Street.
We’re looking for a Social Media and Content Manager to lead the various brands’ social media strategy to increase awareness, sales, and build an online community for each brand.
Reporting to the Practice manager, you will create content that promote our brands and drive sales of services.
Key responsibilities:
- Content strategy: Develop and implement the brands’ social media and video strategy, managing campaigns across teams and leading a collaborative, audience led, multi-channel approach.
- Content planning: You will plan content aligned to each brand’s calendar that will engage, educate and entertain our target audiences.
- Content creation: You will lead the team and work with key colleagues across the department and to develop engaging content to be distributed across multiple channels.
- Monitoring and community engagement: You will be responsible for the management of the brands’ social media channels to engage with our target audiences.
- Reporting and analysing performance: You will analyse the performance of content against KPIs to grow and improve results.
- Paid Marketing : You will be responsible for PPC campaigns across all channels.
Experience:
- First degree in Marketing and/or marketing qualification.
- Experience managing social media platforms for marketing purposes and developing content for a range of platforms.
- Experience using Facebook Creator Studio, Instagram, TikTok, Twitter, LinkedIn and YouTube.
- Experience using a Social Media Content Management System.
- Love of social media and keeping up to date with the latest trends.
- A passion and commitment to promoting equality, diversity and inclusion.
- The ability to work under pressure to deliver integrated solutions often to tight deadlines and budgets.
- Experience working in dental industry preferred.
- Basic Designing experience in Adobe Illustrator, Photoshop, Canva and Figma preferable.
Job Type: Full-time
Salary: £34,000.00-£40,000.00 per year
Benefits:
- Company events
- Company pension
- Gym membership
Schedule:
- Monday to Friday
Ability to commute/relocate:
- London: reliably commute or plan to relocate before starting work (required)
Work Location: In person
Expected start date: 12/06/2023
Candidate Selection & Onboarding Process
Application & Resume Screening
Submit your tailored CV/Resume directly to the talent acquisition portal.
Technical & Competency Interviews
Virtual interviews with the hiring manager and multidisciplinary team.
Formal Offer & Benefits Negotiation
Written agreement outlining compensation, equity, retirement vesting, and relocation allowances.
Onboarding & Corporate Integration
Equipment provisioning, team orientation, and commencement of duties.
United Kingdom Right to Work & Skilled Worker Visa Guide
Employment in the United Kingdom requires legal Right to Work verified under the Home Office Points-Based Immigration System:
Sponsoring employers must hold an active Home Office A-rated Sponsor License and assign a valid Certificate of Sponsorship (CoS). Role must meet the general minimum salary threshold (£38,700) or occupation going rate.
Continuous employment under Skilled Worker status establishes eligibility for Indefinite Leave to Remain (ILR) after 5 continuous years, leading to British Citizenship.
Candidate Preparation Blueprint: General
Based on transatlantic hiring benchmarks for Digital Marketer roles across Smile London's corporate sector, successful applicants typically excel across three core dimensions:
Demonstrated portfolio evidence, architecture/system design case studies, or validated professional certifications directly applicable to General.
STAR method competency responses highlighting cross-functional leadership, conflict resolution, and delivering measurable enterprise ROI under tight timelines.
Total compensation expectation aligned within the benchmarked £34,000 - £40,000 bracket, including retirement vesting and health parity.
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