CRM Marketing Officer
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Position Overview & Specifications
About the role
Staffordshire University is looking for a CRM Marketing Officer to join the Marketing, PR and Communications department.
They will be responsible for delivering marketing communications to prospective students and improving engagement and conversions across the customer journey. With a focus on increasing event bookings and attendance rates, they will also contribute to wider CRM strategy and progress our CRM activity to increase recruitment and improve reputation across the customer journey.
The individual must be familiar with planning, setting up, delivering and reporting on complex campaigns. This will involve a strong understanding of multi-channel marketing campaigns, dynamic content and user experience requirements. In a busy environment, they will be required to meet a consistently high standard, delivering campaigns to deadline and on-brand.
We are seeking an individual with relevant experience in a similar role, with strong technical, analytical and communication skills.
Who is Staffordshire University?
Staffordshire University is an award-winning institution with over 100 years’ experience in delivering excellent higher education. Our main Stoke-on-Trent campus is located in the heart of the UK, with Centres of Excellence located in the towns of Stafford and Shrewsbury.
After a highly successful year in 2019, which included entering THE World University rankings for the first time, securing TEF Gold, and climbing in all the league tables, our University has constantly expanded its physical presence through new and industry-leading building developments and facilities. Looking towards our 2030 strategy, we are now transforming specific business processes to improve the student experience and integrate a wider feeling of inclusion and safety for our on-campus community.
Rewards and Benefits
In return for your dedication we have a competitive benefits package available
- Competitive incremental rates of Pay
- 32 days Annual Leave plus 11 days Bank Holiday and Discretionary days
- Excellent Pension Scheme
- Access to continued professional and personal development
- An opportunity to become part of the wider University community
- Access to an Employee Assistance Programme
- Discounted Health & Fitness Facilities on site at the Stoke Campus
- Discounted Travel by Rail or Bus, with the option of season tickets loans
Job Types: Full-time, Permanent
Salary: £31,502.00-£36,333.00 per year
Schedule:
- Monday to Friday
Work Location: In person
Application deadline: 08/05/2023
Reference ID: MC73-23
Candidate Selection & Onboarding Process
Application & Resume Screening
Submit your tailored CV/Resume directly to the talent acquisition portal.
Technical & Competency Interviews
Virtual interviews with the hiring manager and multidisciplinary team.
Formal Offer & Benefits Negotiation
Written agreement outlining compensation, equity, retirement vesting, and relocation allowances.
Onboarding & Corporate Integration
Equipment provisioning, team orientation, and commencement of duties.
United Kingdom Right to Work & Skilled Worker Visa Guide
Employment in the United Kingdom requires legal Right to Work verified under the Home Office Points-Based Immigration System:
Sponsoring employers must hold an active Home Office A-rated Sponsor License and assign a valid Certificate of Sponsorship (CoS). Role must meet the general minimum salary threshold (£38,700) or occupation going rate.
Continuous employment under Skilled Worker status establishes eligibility for Indefinite Leave to Remain (ILR) after 5 continuous years, leading to British Citizenship.
Candidate Preparation Blueprint: Colleges & Universities
Based on transatlantic hiring benchmarks for CRM Marketing Officer roles across Staffordshire University's corporate sector, successful applicants typically excel across three core dimensions:
Demonstrated portfolio evidence, architecture/system design case studies, or validated professional certifications directly applicable to Colleges & Universities.
STAR method competency responses highlighting cross-functional leadership, conflict resolution, and delivering measurable enterprise ROI under tight timelines.
Total compensation expectation aligned within the benchmarked £31,502 - £36,333 bracket, including retirement vesting and health parity.
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