Platform Operation - Resource Management Specialist

Responsibilities
About TikTok
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.

About the team
The eCommerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated. TikTok Commerce re-imagines global eCommerce with rich content and endless joy.

Part of the Global E-commerce team, we are looking for business talents to drive the growth for TikTok Shop’s newest e-commerce feature - TikTok Shop Shopping Center.

TikTok Shop Shopping Center serves as a central hub where users can easily discover promotions (campaigns & flash sale), a wider product assortment from across our TikTok Shop merchants recommended through shoppable content (in-feed video, product showcase and LIVEs) as well as manage their orders all natively within one tab.

As an E-commerce Resource Management Specialist, your primary focus will be to optimize the efficiency of various resource placements on our e-commerce platform. Your role is instrumental in driving targeted traffic to these placements, ultimately leading to improved conversion rates and increased revenue. You will need to combine data-driven strategies with effective resource allocation to achieve these objectives. Your responsibilities will encompass:

Key Responsibilities:

• Develop and implement strategies to enhance the efficiency and effectiveness of resource placements, including homepage banners, product recommendations, featured collections, and promotional sections.
• Collaborate with the marketing, PM, and merchandising teams to align resource placements with marketing campaigns, seasonal promotions, and product launches.
• Analyze traffic data and user behavior to identify opportunities for optimizing resource placements and increasing user engagement.
• Monitor and adjust the allocation of resources to high-traffic areas to maximize visibility and conversions.
• Conduct A/B testing and data-driven adjustments to resource placement strategies to improve click-through rates and conversion rates.
• Collaborate closely with PM teams to ensure the seamless integration of resource placements and optimal performance.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field preferred.
• Proven experience in e-commerce resource management or digital marketing with a strong focus on resource optimization.
• Strong understanding of e-commerce website design, user experience, and best practices for resource placement.
• A data-driven mindset with the ability to analyze and interpret data to make informed resource allocation decisions.
• Strong project management skills with the ability to manage multiple tasks and meet deadlines.
• Excellent communication and collaboration skills to work effectively with cross-functional teams.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.