Associate Director, Data Governance

We think big. And act bigger. Stay versatile and interconnected. We approach everything with an inventive spirit and rigorous mindset. Individually we’re great, but as a team we’re unstoppable. Together, we seek out opportunities, frame problems and solve complex challenges. Our collective brilliance exposes breakthroughs. Our capability unleashes creativity. We pursue a new perspective and deliver a new kind of ROI.

Zenith Global are the central team, primarily based in London, supporting our local Zenith markets, leading new business efforts, developing thought-leadership, and driving network development for our 250 offices across 95 countries with over 8,000 staff worldwide.

We house a large team of multi-faceted communications planners, digital and innovation specialists and client leadership teams. Our global client portfolio comprises a range of category leaders including Reckitt, TikTok, Edrington, Coty, Electrolux and Nestlé.

We are looking for a Associate Data Governance Director

This is an opportunity to work with one of the world's finest global technology firms in a freshly formed team dedicated to delivering the greatest digital marketing in the world. It is an interesting, dynamic, and diverse workplace in which to manage significant budgets and learn from the top practitioners.

We are looking for someone who can come in and immediately make an impact. you will exude confidence and be able to motivate, educate and aid the development of other members of the team in London and India. Whilst you will be well supported, it is expected that you should be able to ‘hit the ground running’, and for the most part be able to manage their team autonomously.

KEY RESPONSIBILITIES…

You will primarily provide support with managing the data governance network, knowledge transfer, training, and leadership with the wider digital data/tech and buying teams ensuring data quality is of the highest level.

• Develop, implement and manage consistent taxonomy and naming convention within key platforms such as Planning Tool(s), Campaign Framework, ad server and activation platforms.
• Data Strategy: Develop the strategic framework for connecting data across all Samsung data sources (i.e., Media Platforms, Production Platforms, CRM, CDP, 3rd Party Tools, etc.) to enable full-funnel reporting and optimization.
• Network Reporting Utilisation: Ensure all local and central client and agency teams are able to fully leverage the Publicis reporting tools from a strategy and reporting perspective. This will include working with each team to evaluate and update those tools to verify that all strategic elements of their activity can be evaluated.
• Process and Product Design: Work with internal teams and client to develop and iterate Data Governance processes and products to guarantee the highest data quality.
• Oversee Data Governance associates in managing data dictionaries within platforms in line with changes on buying models, formats, etc.
• Ensure data collection is aligned with client measurement framework and is captured accurately.
• Work closely with our dashboard development team on providing requirements for the development of new views when required and optimisation of existing views to increase usage and user satisfaction.

To be successful in this role you will need:

• Provide leadership and be a subject-matter expert on data governance standards across Media, Production/Creative and First Party Data
• Critical thinking to understand business challenges and help address as needed
• Ability to prioritize tasks appropriately and multi-task as needed
• Strong skills in process, project management and support in training. Will be expected to complete daily work while supporting local teams in their work
• Experience with MS Excel such as pivot tables, formula functions and macros
• Experience managing/ working with a project management tool such as Jira is a plus
• Experience with data visualization tool(s)
• Familiarity with various digital media technologies such as ad server and DSP is needed

At Zenith Global, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger and help drive invention in the work we do for our clients better. We also believe it enables a greater idea exchange that fuels innovation and best reflects diverse consumer experiences.

We are committed to encouraging our talent to participate in Publicis Groupe’s wide variety of talent engagement and inclusion programming, which includes professional development experiences and participation in the company’s many business resource groups. These include VivaWomen!, Égalité, MOCA (Men Of Colour Alliance) and more than a dozen others that are thriving across our network.

Through advocacy, education and inclusion we foster greater collaboration among our people, which in turn inspires work that provides better experiences for our clients and their consumers.

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