Senior Audience Manager

We think big. And act bigger. Stay versatile and interconnected. We approach everything with an inventive spirit and rigorous mindset. Individually we’re great, but as a team we’re unstoppable. Together, we seek out opportunities, frame problems and solve complex challenges. Our collective brilliance exposes breakthroughs. Our capability unleashes creativity. We pursue a new perspective and deliver a new kind of ROI.

Zenith Global are the central team, primarily based in London, supporting our local Zenith markets, leading new business efforts, developing thought-leadership, and driving network development for our 250 offices across 95 countries with over 8,000 staff worldwide.

We house a large team of multi-faceted communications planners, digital and innovation specialists and client leadership teams. Our global client portfolio comprises a range of category leaders including Reckitt, TikTok, Edrington, Coty, Electrolux and Nestlé.

This role is a 12 month Fixed Term Contract

We are looking for a Senior Audience Manager who possesses a combination of strong analytical and client facing skills, marrying mastery of advertising technologies with creative thinking to approach problem solving in imaginative ways. You should be a strong communicator and team player who demonstrates passion and curiosity in the client’s lines of business and their challenges. This role requires hand-on engagement with the wider Publicis Imagine team with an aim to deliver data-enabled and data-informed solutions and services.

Some of the responsibilities of this role are:

• Hands on management of Disney's EMEA’s audience inventories as they exist in various technologies (Oracle Bluekai DMP, Google Marketing Platform, The Trade Desk, Media Math, and other rising platforms);
• Onboard PI markets through training and ongoing support, which includes audience catalogues and operational updates to be published to PI and client-side customers on a fiscal quarterly basis;
• Active monitoring for opportunities to capture new audiences, such as during flights of new EMEA campaigns (impressions, clicks, VTR50%), and formulations of new and innovative audiences worthy of experimentation;
• Conduct periodic Post Campaign Analyses (PCA), focusing on the individual or collective performances of Disney’s 1st and 2nd party audiences against 3rd party audiences;
• Collate and organise PCAs into a coherent narrative arc, serving as a recommendation for how to improve future ways of working;
• Formulate new audience playbooks where media investment efficiency can be had, and evolve existing playbooks where adjustments are needed;
• Refine then publish raw DV360 reports into the Datorama dashboard on a fiscal quarterly basis
• Lead in the media exposure from TWDC campaigns. QAintegration of various future ad tech systems for the future of Cookieless world.

To be successful in this role you will need:

• Strong experience in one and more of these fields: programmatic activation, tag management and deployment, DMP or CDP operations, website or app analytics;
• Worked in a role that required practical operation and implementation of advertising technologies or marketing technologies;
• Experienced in managing and fine-tuning work processes between a regional hub and a network of markets;
• Possesses an engaging personality amenable to relationship-building with senior and/or executive level client contacts;
• Self-motived and confident in delivering work to various levels of consumers both internal and external to the agency;
• Able to articulate complex technical content to large groups in an accessible, coherent, and inspiring way; and
• Able to grow client relationships by proposing innovative ideas and new ways of working.

At Zenith Global, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger and help drive invention in the work we do for our clients better. We also believe it enables a greater idea exchange that fuels innovation and best reflects diverse consumer experiences.

We are committed to encouraging our talent to participate in Publicis Groupe’s wide variety of talent engagement and inclusion programming, which includes professional development experiences and participation in the company’s many business resource groups. These include VivaWomen!, Égalité, MOCA (Men Of Colour Alliance) and more than a dozen others that are thriving across our network.

Through advocacy, education and inclusion we foster greater collaboration among our people, which in turn inspires work that provides better experiences for our clients and their consumers.